How to Close More IT Sales Than Your Competition Video

Get it off your chest – be the first to comment on this video!

How to Close More IT Sales Than Your Competition

Hi there. It’s Joshua Fineberg from ITsaleskit.com and I want to talk with you for a few minutes today about how you can use IT sales secrets to help you set you and your company a part from a competition. In particular, we’re going to look four crucial tips that you can use to help you close more IT sales. These are proven tips for closing more IT sales, and problem tends to be is most people want to know how they can get prospects to notice them when there are so many other consulting firms, and VARs, and repair companies, and integrators, and solution providers, and managed service providers in the local area. I’m not sure how to design the marketing materials, so they can really reflect their unique expertise and solution. So we’re going to talk about how you can set yourself apart from others in your local market and customize your marketing plan so that it can communicates where unique brand and attracts the most qualified prospects and customers and clients. And the solution to this, we’re going to look at four simple ways that you can use to customize your marketing strategies right off the bat, so that they can close more IT sales and get more longer term clients for your computer consulting business or value added reseller business or repair business, or integrated business, solution provider business or manage service provider business. So let’s look right now at some of these four proven tips that you can use to close more IT sales. First up is make sure don’t be a commodity. The word “commodity” tends to imply cheap and if you say you're some company up just another purchasable item or commodity, you’ll end up becoming a commodity broker and you’ll attract price shoppers and not those that are willing to invest in real high end IT support which is those who you really wants. So to avoid getting the attention of prospect that are just looking for the lowest perceived price, make sure that you focus on selling IT through your expertise and your own brand of problem solving and make sure you present your services in terms of real benefits to the prospect customer and clients that you serve. It’s not just about selling features, it’s about selling what those features can do for those that you take care of and that’s your problem solving capability and that’s the important of this benefit. So first and foremost, do not become a commodity broker. Do not become a commodity. Second is don’t hide behind your marketing materials. You need to make sure that your marketing materials list you as the owner or one of the principals. Your website, your business cards, any brochures that you provide need to have a personality. You need to have your personality if you want to be successful with your IT sales. Don’t try to hide the size of your company or your identity by keeping details anonymous. You need to sell your legitimate background and the background of those that are working with you and for you. Communicate your unique benefits and what you bring to the table and your philosophies about how you help local small businesses with their IT problems. So second is make sure that you don’t hide behind your marketing materials. Third, being unique is really key. A lot of consultants and VARs, and repair companies, and integrator solution providers and managed service providers often ask, you know, is there one really cost effective way to get leads, no matter where you are in the world, no matter what you're selling in terms of IT services? And the answer is it depends, one of the biggest problems that IT firms tend to have is that they neglect to come up with their own unique IT sales pitch and they just end up using that they heard, worked for someone else. This can be a big mistake, you need to come up with the sales pitch that reflects who you are, what your company does and most important of all, what problems that you solve for you clients. So third, remember being unique as really, really crucial. Four, your IT marketing materials, you marketing collateral must also be unique. Put your marketing materials to the test, look at your business card, look at your homepage then gather a couple business cards and homepage from your local competitors and create a list of the differences. A lot of people are selling PC hardware and software, and networks and service when selling IT. And while this might be what you also do. You need to say something that will set you apart from the competition. Either in terms kinds of prospects you help or the kinds of project you work on or some unique service that you deliver that no one else does. But make sure that is reflected in your marketing collateral materials. So fourth; remember that you IT marketing materials must also be unique. If you want to close more IT sales for your consulting business or value added reseller business or repair business or inner greater solution provider business, or manage service provider business, ask yourself this question. Do you want to compete against 5 or 10 local competitors or a few hundred? Ultimately it’s going to be up to you and the more you narrow the field down by differentiating yourself, the fewer direct competitors that you're going to ultimately have to deal with. So if you can make yourself truly unique as an IT business, you’ll be well on your way to getting more steady high paying clients to invest in your company’s sophisticated business solution. So, in this short video, we talked about four tips that can help you close more IT sales and get much better clients for your consulting business. To learn more about how you can get the best steady high paying clients in your area onto your client list, go sign up for free proven IT sales secrets right now at ITsaleskit.com. Again the URL, the domain name is ITsaleskit.com. Thanks again, we look forward to connecting up with you real soon.

IT Sales Proven Business Secrets...

Need stronger IT Sales results? Discover the proven way for you to increase your IT sales and grow your client base.

http://www.ITSalesKit.com

Hi there. It’s Joshua Fineberg from ITsaleskit.com and I want to talk with you for a few minutes today about how you can use IT sales secrets to help you set you and your company a part from a competition.

In particular, we’re going to look four crucial tips that you can use to help you close more IT sales. These are proven tips for closing more IT sales, and problem tends to be is most people want to know how they can get prospects to notice them when there are so many other consulting firms, and VARs, and repair companies, and integrators, and solution providers, and managed service providers in the local area.

I’m not sure how to design the marketing materials, so they can really reflect their unique expertise and solution. So we’re going to talk about how you can set yourself apart from others in your local market and customize your marketing plan so that it can communicates where unique brand and attracts the most qualified prospects and customers and clients.

And the solution to this, we’re going to look at four simple ways that you can use to customize your marketing strategies right off the bat, so that they can close more IT sales and get more longer term clients for your computer consulting business or value added reseller business or repair business, or integrated business, solution provider business or manage service provider business.

So let’s look right now at some of these four proven tips that you can use to close more IT sales. First up is make sure don’t be a commodity. The word “commodity” tends to imply cheap and if you say you're some company up just another purchasable item or commodity, you’ll end up becoming a commodity broker and you’ll attract price shoppers and not those that are willing to invest in real high end IT support which is those who you really wants.

So to avoid getting the attention of prospect that are just looking for the lowest perceived price, make sure that you focus on selling IT through your expertise and your own brand of problem solving and make sure you present your services in terms of real benefits to the prospect customer and clients that you serve.

It’s not just about selling features, it’s about selling what those features can do for those that you take care of and that’s your problem solving capability and that’s the important of this benefit. So first and foremost, do not become a commodity broker. Do not become a commodity.

Second is don’t hide behind your marketing materials. You need to make sure that your marketing materials list you as the owner or one of the principals. Your website, your business cards, any brochures that you provide need to have a personality. You need to have your personality if you want to be successful with your IT sales. Don’t try to hide the size of your company or your identity by keeping details anonymous.

You need to sell your legitimate background and the background of those that are working with you and for you. Communicate your unique benefits and what you bring to the table and your philosophies about how you help local small businesses with their IT problems.

So second is make sure that you don’t hide behind your marketing materials. Third, being unique is really key. A lot of consultants and VARs, and repair companies, and integrator solution providers and managed service providers often ask, you know, is there one really cost effective way to get leads, no matter where you are in the world, no matter what you're selling in terms of IT services? And the answer is it depends, one of the biggest problems that IT firms tend to have is that they neglect to come up with their own unique IT sales pitch and they just end up using that they heard, worked for someone else.

This can be a big mistake, you need to come up with the sales pitch that reflects who you are, what your company does and most important of all, what problems that you solve for you clients. So third, remember being unique as really, really crucial.

Four, your IT marketing materials, you marketing collateral must also be unique. Put your marketing materials to the test, look at your business card, look at your homepage then gather a couple business cards and homepage from your local competitors and create a list of the differences.

A lot of people are selling PC hardware and software, and networks and service when selling IT. And while this might be what you also do. You need to say something that will set you apart from the competition. Either in terms kinds of prospects you help or the kinds of project you work on or some unique service that you deliver that no one else does.

But make sure that is reflected in your marketing collateral materials. So fourth; remember that you IT marketing materials must also be unique. If you want to close more IT sales for your consulting business or value added reseller business or repair business or inner greater solution provider business, or manage service provider business, ask yourself this question. Do you want to compete against 5 or 10 local competitors or a few hundred? Ultimately it’s going to be up to you and the more you narrow the field down by differentiating yourself, the fewer direct competitors that you're going to ultimately have to deal with.

So if you can make yourself truly unique as an IT business, you’ll be well on your way to getting more steady high paying clients to invest in your company’s sophisticated business solution.

So, in this short video, we talked about four tips that can help you close more IT sales and get much better clients for your consulting business.

To learn more about how you can get the best steady high paying clients in your area onto your client list, go sign up for free proven IT sales secrets right now at ITsaleskit.com. Again the URL, the domain name is ITsaleskit.com. Thanks again, we look forward to connecting up with you real soon.

Transcription by: Scribe4you Transcription Services