How to Create Relevant Targeted Marketing Campaigns

How to Create Relevant Targeted Marketing Campaigns Rick Enrico: We are able to build a very highly target and very relevant message with the consumer that is not only a benefit to the marketing organization but it becomes a benefit to the actual consumer. Ann Convery: Hi! Welcome to dog and pony. I am Ann Convery. It’s hard to quantify marketing results but if you use anyone who gets it, it Rick Enrico of JuiceMetrIQs. Rick, welcome to the show. Rick Enrico: Thank you for having me. Ann Convery: So what makes your marketing solution different than anyone else’s? Rick Enrico: Well, we are a marketing two.0 application firms that is a South Ford company that has focused on what we believe is the next generation of marketing. Our client is the CMO of a large organization of VP of market in the marketing department. Today, the consumers are interacting on so many different levels with that organization and that distributed data is really getting scent in distributed database as throughout the organization. It could be on their website, it could be or they could be in the store making a purchase, they could be completing an E-Commerce purchase, they could be filling all the web from. What we do is we aggregate all that data within performed analytics to understand who that customer is and then we perform this automation back through One to One marketing channels and we are able to build a very highly targeted, very relevant message with the consumer that is not only a benefit to the marketing organization but it becomes a benefit to the actual consumer. But more importantly, what we are structuring our application to do is what you choose. Let you choose how you want to be communicated with, with this organization and the more you are able to give that information back, the more the organization is going to respect you and the more their value they are going to give you based on this one to one how to really do on campaigns. Ann Convery: So the customers really want to be heard? Rick Enrico: Absolutely, the customers want you to learn from them. The customers want the relevancy; they want the recommendation that enjoins that way. Amazon is going to be so successful because they report so much money in to understand on who their customers are and dynamically building this recommendation engines into the website, into their e-commerce for those and therefore you know we set out to do is looking at how do we take those models to even the mid size business. There are a hundred thousand of customer databases, a hundred million dollar company who can afford an IT staff like an Amazon to build these highly targeted relevant campaigns. Ann Convery: It’s just a little scary. Rick Enrico: It is a little bit scary from a privacy level but more and more these millenials are really giving their information. I'm a guy who will give you my information if you will build better relevancy back to me because we are so busy in this thing in edge and no one has time to get all the marketing messages that are coming out us so our goal is to really honoring the right marketing messages to build that relevancy and to build recommendation engines that really understand who you and are and therefore, you are going to be more opt to open up those communications because they will probably be highly relevant to you. Ann Convery: So this will really change the relationship between the consumer and the— Rick Enrico: Absolutely, marketing is broke and technology id emerging right now that will really revolutionize the one to one communication that we can have based on the data elements that you will provide about you. To be honest with you, when I started the company, I was really, really sick of spam and I said out … Ann Convery: Hopefully. Rick Enrico: Yeah! I said out ti change the very models because I thought they are ahead to be a better way. Ann Convery: Rick Enrico, CEO of JuiceMetrIQs, thanks of joining us. Rick Enrico: Thanks for having me. Ann Convery: Thank you it was a pleasure. If you have any comments, questions or suggestions for guests, please send an e-mail to info@dogandpony.com. I'm Ann Convery, thanks for watching.