Hi there, it’s Joshua Feinberg from ITContractJob.com and I’m here to talk with you today about IT Contract Job Hunting tips for tough economic times. Here’s our 4 tips to help you fine tune your marketing to attract high quality prospects, customers and clients. Typical consistent strategy for pursuing, for going after IT contract job opportunities, or you kind of make it up as you go along. If you do have a consistent strategy, you’re in better shape than most, but if not, you really need to focus on targeted marketing to reach your intended audience. So, first you want to establish yourself as a specialist, who solves problems for your niche that no other consultant in your area can solve. Once you’ve done that, gather important information about your niche, then your prospects seeking creative target in marketing campaign that addresses the most common points of pain; in other words, what’s keeping them up at night. In this short video, we’re going to look at 4 IT contract job hunting tips that you can use to fine tune your marketing campaigns, so that you too can get really high quality prospects, customers and clients.
First, you want to study exactly what your niche clients do, study exactly what your clients and your niche do, for example; if your client list at your resume is loaded with health care specific IT experience, clean a marketing campaign that addresses the hot buttons of those within small medical offices by figuring out which businesses you use impact the main decision makers in your niche, you’ll be in much, much better shape. Be sure you want to get subscriptions to industry publications; you want to be looking at e-mail newsletters and other industry publications that you know your prospects read, this way you can understand the big problems your niche faces, what drives their decisions, and which security and IT problems are in the front burner now. This strategy also allows you to become a real specialist and helps you get each big IT contract job that comes your way. So make sure that you take time to study exactly what your clients do and you are protective or niche.
Second, you allow, want to learn with solutions you can offer to your clients, you want to figure out which solutions you can offer to your clients. So first find out how those within your niche, again, for example, say we’re talking about small medical offices or using IT to change their way of doing business. So for example you might want to find out how they can get reimbursed faster by insurance companies, how they can make their patient and doctor scheduling more efficient and maybe how they keep track of their patient’s charts more effectively; no matter which industry you choose, make sure to understand the big picture trends that are happening right now so that you can be an expert at solving problems and be more efficient at securing valuable IT contract jobs within your niche.
Third, you want to always think of yourself as a virtual CIO. When you market yourself, look to position yourself as a virtual CIO, virtual Chief Information Officer, or virtual IT manager. This means when you approach prospects, you won’t just be the consultant that sells pc’s and installs lay-on’s or fixes software problems, you’ll be a true virtual CIO that can analyze sophisticated business needs, make recommendations and implement long term IT play-on’s that are focused on return on investment. So, third, always think of yourself as a virtual CIO.
Fourth, never ever present yourself as a commodity; when you market yourself the right way, you’re not just a techie, you’re someone that truly understands each prospect’s business. Now you need to build solid relationships with your prospects and your customers and your clients, it’s very different to be a commodity broker; little note, they’re not going to spend 6 months training, you’re on their nickel, your expertise will be obvious because you’ve done your homework on your real IT business problems and you’ve worked with a lot of other offices, their size and their industry; so fourth, make sure that you never present yourself as just any old computer contractor, or any old IT contractor running other plain old service provider; you want to present yourself with the distinct edge and unique value proposition that you bring to the table. Never present yourself as a commodity. In this short video we looked at 4 tips that increase your chances if getting every great IT type contract down that comes your way as IT specialist or in more about how you can get the best steady high-paying clients in your area onto your client list, go sign up for IT Contract Job Tips Now at ITContractJob.com. Again, the URL is ITContractJob.com. Thanks for stopping by today, again, this has been Joshua Feinberg for ITContractJob.com.
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