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What’s up guys! It’s Gary Vaynerchuck for garyvaynerchuck.com. I know I’m in my wine library setting so I’m sorry I’ve got a taping episode. But I’ve just decided to pump out a quick video. I have been a little bit away from the camera on this for a little while, but something hit me today. I'm trying to keep this—you know I’m not trying to talk for the sake of talking which is hard for me but I want to really bring content and value when I do this videos and I kind of gets to the point of what I want to talk about today.
I’m doing more and more consulting agent and I’m getting very close to launching Vayner Media. And something interesting have brought up today at a sit down. Gary, how do you break through the noise now? You know what's happening guys is people started to understand how to use Facebook and Twitter and Tumbler and YouTube and Vidler and all these different tools. You know, it’s going to get more competitive, you know, and that’s what happens. And so people are saying, “How do you cut through the noise?” like “Well, how do we make what we do become relevant, buzz where the viral” it’s ridiculous.
Anyway here is how. Do good stuff; here is the funny thing now. Now that everybody is understanding, we don’t want that aged mat. And you remember when people like first start to building websites and all those guys run around that new HTML which charge you like $80,000.00 to build a bull crap website clearly somebody bought one for Wine Library 97, it was not that much money. So, all these social media experts running around and making some side cash, making some bank but really have never build anything or know how to execute. So yeah, no kidding you need a Twitter page, no kidding you need a Facebook fan page, no kidding you need to be talking in this world. There is a sheet load of costumers in there, but here’s the difference, who’s got the chops. Just because everybody now knows how to play baseball, it doesn’t mean you draft them to the major leagues.
So, what the difference makers is going to be now, I'm sorry to say it’s the people that come up with good ideas and execute and understand how to move the freaking needle, that’s how you break through the noise because everybody is coming and everybody is playing but everybody has a the ability to play the piano and not everybody is Billy Jo.
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