I’m Jim Muehlhausen author of the 51 Fatal Business Errors and the Eight CEO Secrets.
Today I’m here to talk to you about how winning CEOs create an automated hiring process to find great people with less work. So, if you’re looking for interview help or interview advice, have you ever wondered what constitutes a good job interview? Maybe the answer is no job interview at all. Ask yourself, how much time do you or your people spend recruiting, informing, talking to candidates, sharing about your company and your culture with people that are a bad fit for your organization. Well if you’re like most entrepreneurs, it’s too much time. Shouldn’t you be spending your time on a high impact items that only you can do? Have you ever asked yourself after an interview, “Didn’t I just have this conversation an hour ago with the previous candidate?” Well asking the same questions over and over and over again doesn’t really constitute a good job interview strategy, at least for you, nor is it a good technique. In our mind, the best way to create an effective interview is to share the information that the client needs and it meant that is easy for you. And the best way that we have found to do this is one, not through individually delivering it. What we want to do instead is create what’s called a video FAQ.
A video FAQ gets inside the head of the prospect, figures out what the prospect or the client would ask you, “What about the job? How long are the hours? How long has the company been around?” All the questions that are typically handled in the first interview are dealt with in the video FAQ. And the beautiful part about a video FAQ is sometimes the FAQ actually answers the questions that the candidate has not thought of. So what your job is to think of the questions that the candidates typically ask during the first interview, answer those questions, answer the question that they should be asking but they’re not, and be very open, and share about your company, of course, in a positive light.
And the beauty of this is what happens, is that the candidates from your company get the information much faster than from your competitors. The competitors have to call them, screen, set up an interview, bring them in into the company, this may take effectively a week while you have delivered an on demand video FAQ, showing your company in a positive light and being very open with the candidates and saying, “Here’s our information. We’re looking for good fits, and we hope that you’re that person.” What we have found is that candidates, rather than feeling like, “Gosh, you’re not hand holding and treating me like the movie star that I like to be.” Appreciate the fact that you’re willing to share information in a quick and easy fashion to allow them the first step into the decision process. Then what you can do is simply ask the candidates to get back to you after the FAQ, tell you whether they thought it was a good fit or not, and then take it into the normal process with the fact that we’re skipping that work interview step.
So, I hope that you’ve enjoyed this. I encourage you to go to the bottom of this page and receive the other 7 CEO secrets and I look forward to seeing you on the next page.
Transcription by:
Scribe4you Transcription Services