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This is the Today's Best Tools screencast about budurl.com. BudURL is an online link shortener. It shortens the links and lets you know how many people click on the links. After creating an account at BudURL, simply insert the link that you want to track, and Shrink It, and create a shorter link.
After you convert the link and post it, you can see a graph of how many people are clicking on the link. You can view all of the links that you have created under My BudURLs.
You can create a note within the individual links, that allow you to identify what the link is pointing to quickly. By clicking on Click Stream, you can see real time information about how many people are clicking on the links. Each link that is displayed also collects the unique IP information of the visitor. You can tell if the same viewer is clicking the link multiple times or not.
So why is this information valuable? If you are working on a page that only allows a certain number of characters, let's say, 140 characters or less, BudURL as a link shortener is really great. Additionally, getting real time numbers, clicks on the links that you post, you can quickly gauge the interest and success of a posted link, from one page to another.
Another use is to have two post that are very, very similar. By pointing each of the post at the same page, you can easily measure which post is more successful. A lot of times you have already got access to the analytics information, because you are sending people to a page that you have access to the analytics of. But there are those times that you post links to pages that you don't actually have the access to their analytics information, it is good to build and gauge that interest.
This has been the Today's Best Tools screencast about BudURL. Special thanks goes to Dabbleboard for allowing me to use this online white board. You can find them on the web at www.dabbleboard.com. By all means, check us out on the web at todaysbesttools.com.
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