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We’ve got mojo mail today and look at this, this looks very interesting. I love mailing promotional materials in boxes. I call it dimensional mail because not only it has length and it has width but it has height or depth, whatever.
A package received in the mail gets your immediate attention. It gets put on top of the pile and also a package has a perceived value. It's like getting a present. It's going to be worth something, it's in the package. And third, it usually elicits a favorable response. Oh! What’s that? I’d better open it. I’d better open it today.
Now, inside this particular package is a little note from financial institution. Tell me about a new branch officer that's opening in my area and they’ve given me something. Why? It's a cleverly suitable item. A little compass and a karabiner type of key chain with the banks logo printed on it. And I say this is suitable because the compass ties in with the theme on the card, find your way to a better way to bank. Good mojo.
Hey brothers and sisters, when you want to get somebody’s attention, send them a dimensional mail package. You’re certain you’re going to get attention if you mail something like this or something like this or something like this. Hey, no bills today. I’m Doc Yankee and this is Marketing Mojo.
To learn how to get access to Doc’s complete bag of marketing secrets, please visit us www.docsmarketingmojo.com.
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