Hi there! It’s Joshua Feinberg from ITBusinessTips.com.
I’m here to talk with you today about IT business secrets for getting great client testimonials and enjoying benefits of what having great testimonials can do for attracting more great client. So we’re going to talk about IT business secrets for getting great client testimonials and in particular there are three simple ways to build super-powerful client attraction assets because as you’re building an IT business, you need to find many different ways to attract great steady high paying clients.
One of the best ways to do this is to simply unless the help of your best clients and make them an extended part of your sales force. Now, as you build your business your best clients will not only become sources of study on going revenue as long as you structure your ongoing service right away, but your great clients will also become an extended sales force that can help you attract more clients just like them. Of course, even if you don’t do anything, overtime those certainly get some more referrals but you can certainly kick it up a few notches and enjoy so much better results with simply doing a great job for your clients. And one of the best ways that your existing clients can help you is by providing with strong specific results oriented testimonials that show others, the real value of your services.
Let’s talk about three tips that can help you understand how to get great testimonials from satisfied clients. You can build an IT business on a solid foundation. First, you should know that testimonials capture the satisfaction of your clients. When done right, a testimonial speaks meaningfully about specific tangible benefits that you’ve provided to your clients through your IT business solutions. They capture a moment in which your clients were overwhelmingly satisfied and communicates that moment to other potential clients. And testimonials have much more power when they’re given with specific tangible examples of how you helped clients save money or generate new sources of revenue or improve productivity. They should be very, very specific and a speak to benefits not just “Hey, they’re great folks over there, you should trust them with all your staff.” They should tell you exactly why they’re recommending you and what they’ve enjoyed through your relationship with your business.
Second, you should know your perspective IT business client and what makes them tuck and when you approach your perspective client, you have no relationship on which to fallback on and there’s no relationship equity built up yet. And the average prospect will be pretty skeptical and wonder if your firm is really capable of doing a job that they need done and if you’re really worth a high hourly billing rate that you’re charging.
Now, testimonials are a great way to show prospects why they’d be crazy to consider anyone else besides your business. When your service agreement clients provide you a testimonials, you also demonstrate the value of proposition of having a long term service agreement relationship with your IT business. And obviously, you want every customer to sign a service agreement with you because you know your benefits are worth their waiting goal to your clients and because service agreements could be stable ongoing service revenue for your business, but you’re not the one who’s signing the document or having to write the check every month and having a handful of testimonials from your satisfied clients can really do wonders to persuade new customers that your firm is dependable and trustworthy and they really understand how to solve their kinds of specific IT issues. So second, you should know all about your perspective IT business clients and what makes them tick.
Third, if you just want testimonials, just ask. If you want testimonials just simply ask. Negative feedbacks spread faster than positive but how you actively get your clients to spread positive word about your services to other prospects through testimonials, just ask. Your happy clients will often be more than willing to provide you with written or even video testimonials if you just ask.
Another one you can accelerate things is probably do some kind of client satisfaction survey vault. And you can simply have a box at the end of the client’s satisfaction survey that says, “Please describe the benefits you’ve enjoyed from your business and check here if you’d like to give us permission to utilize to share your feedback with other prospective clients and many IT business centers will now even keep a small digital camcorder in their brief case for just the occasion because many times, when you’re out with the client and you just completed a project, they’re so excited and you know your relationships is reaching your peak. There's something about on the back of that “Wow, this is fantastic! I can’t believe, how much easier it is now! I can’t believe I’m a reliable as—hold on, hold on, wait a second, let me get my video camera out, I need to capture all these fantastic thing to have look on your website!” And of course you can transcribe that and use it in your print collateral as well and many of your clients maybe wanting to allow serious prospects to give them a call in the phone to chat for a minute or two about your firm services.
So, do not be shy about asking for testimonials. When you can turn your best clients into an extended sale force, testimonials become worth the waiting goal. Then, the more you get clients because your new clients are impressed with the testimonials, the easier it is because they realized that it’s just something normal that you expected as you’re doing good for them, that they’re more than happy to return a small favor like that.
So, in this short video, we’ve talked about three tips to help you get tremendously viable testimonials from your best clients. To learn more about how you can get the best steady high paying clients in your area onto your IT business as client list, go sign up for proven IT business tips now at ITBusinessTips.com. Again, the URL is ITBusinessTips.com. This is Joshua Feinberg from ITBusinessTips.com. Thanks for tuning in today. We certainly appreciate your time and interest and look forward to connecting up with you again real soon. Take care now and enjoy the rest of your day.
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