Identifying New Markets
Time to test foreign waters.
As the dollar struggles worldwide, small businesses can tap the global marketplace.
Here's your primer on a few hot international markets out there.
Brazil, land of untapped opportunities.
Nearly, the size of the U.S, & growing rapidly in foreign direct investment, Brazil isn't always an easy place to do business.
Understanding cultural differences and finding a local expert can open many doors.
Russia have patience and a unique product.
A steadily growing economy, a rising middle class, an improved business climate make Russia an attractive market.
Be prepared to socialize and wait while you earn potential partners' trust.
India, many reasons to say yes.
A booming middle class, a tech-savvy workforce make India an appealing market for doing business.
There are gaps in the infrastructure and cultural differences to navigate. But entrepreneurs say the benefits outweigh the challenges.
China make friendships first, then profits.
Camaraderie and relationships carry great importance in China. Compromise tends to trump risk-taking.
The formula for success, slow down and appreciate the Chinese approach to doing business.
Identifying new markets from Entrepreneur.com
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