Ivy Hartman: Entrepreneurs have traditionally been leaders in the community and huge important contributors to society overall but doing good is becoming the business of businesses according to our guests today, Drs. Bob Hoffman and Dr. Jason Deitch have co-authored the book Discover Wellness:How Staying Healthy Can Make You Rich. Thanks for joining us on SBTV.com.
Dr. Hoffman: Thank you for having us.
Ivy Hartman: Well let’s get right into it. Explain to me what doing good, is becoming the business of businesses.
Dr. Deitch: Well, business leaders across America know that cost related marketing is one of the keys to really positioning themselves as leaders in the community and the leaders in our nation. Small businesses have the same type of opportunity. The key strategy that small businesses want to look for are cost related manners that are actually also are to their benefit. And that’s where wellness comes in. Being able to coordinate and inspire their community and their employees to choose better health through better living is to the business’s best benefit, but it also positions them as leaders in their community that care and want to do good.
Ivy Hartman: What are some examples of businesses that benefit from doing good in your experiences?
Dr. Hoffman: Well it’s really endless quite frankly, you know, companies like Star Bucks really does a tremendous amount of good in their community. Most major corporations that have wellness programs in place, who have raised and changed their consciousness, their belief system, their paradigm, have absolutely started to focus on doing good, and you know this is just part of a national trend. The national trend is there’s more volunteers now than ever before and the whole country has gotten into this concept of doing good, of giving and serving other people, and the most effective businesses are doing the same. And as Jason has documented, you know, it’s just connecting doing good as becoming the business of business is a trend that’s very, very hot right now.
Ivy Hartman: And as individuals, I think we find or feel ourselves are hard pressed to find the time or the means in order to volunteer or to do good in their communities. And if you’re an employer or if you are the employer or in the business in this aspect, be able to provide that outlet for your employees during the business day or through something that they’re actually performing as a function of their job, helps them feel that they are doing something.
Dr. Hoffman: Yeah, it establishes a team, you know. The employees of the company are getting together and cleaning up the lake, or volunteering at a local senior citizen center. It’s part of the moral building, team building process, and those employees, when they come back to work, because they now are a team and have bonded, and have done something for somebody else given again out of their abundance, they tend to produce in a much larger level and are happier. It’s a great retention tool for employees. It really helps in a variety of levels.
Ivy Hartman: I like that you mentioned that the retention tool is also a communication tool for somebody. You know, it’s their cause that they feel especially passionate about or… talk about it. Attracting people that also—can employees feel like they can have the incentive to bring something to their employer also where they feel that they could do good?
Dr. Deitch: It’s really best when these types of programs really focus on the goodness that an individual can feel, the benefit that an individual receives from it, the benefit that the community receives from it, and also the benefit that the business receives from it. That’s why these wellness oriented causes are really the ones to focus on best because everybody wins.
Ivy Hartman: Well, I, one more question. As a small business owner, I might feel that it might be distracting or might be taking away too much time from our bottom line or our production or whatever, what would come up with you, how about that?
Dr. Hoffman: Well, we’re big believers in the belief, in the concept that you work hard so you can play hard, and you play hard so you want to work hard. There should be distraction. There’s an engagement at work and then there’s a process of disengagement after work or in the weekends or before work even begins. And clearly the best relationships, the most productive relationships in every one of our lives are when everybody’s winning. You know those win-win relationships are the ones that work, and this model which again is just a terrific thing to observe how these huge corporations and small businesses are helping out in their communities, leading their communities, helping in so many ways, is just a very refreshing thing.
Ivy Hartman: For more information on a cause or how you can get this off the ground in your small business, you can contact the doctors through their website.
Dr. Hoffman: www.discoverwellnesscenter.comor you can call our 800 number. 1-800-451-4514.
Ivy Hartman: Thank you Drs. Jason Deitch and Dr. Bob Hoffman for being with us here today. Another great resource obviously is going to be the book that they co-authored, Discover Wellness:How Staying Healthy Can Make You Rich. Thank you for joining us and being our guest for today. And keep it right here on SBTV.com where small business is our only business.
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