How to Increase Your Company's Sales - FrugalTech

How to Increase Your Company's Sales - FrugalTech

Hi, I'm Bruce Naylor and welcome to the Frugal Technology Show. Every week, we’re talking about making money, saving money with technology. We talk about business computing and protect all those kind of what we’re trying to do here so we’re not always on here talking about iPods or that sort of thing. We’re really interested in helping people watch your videos, make more money with the technology that they have and kind of help them along making better decisions with technology and you know it’s the economy has been in the news everyday and I don’t have to tell everybody. The things can be a little tough out there right now.

And so when I come across, I get information I'm going to share with you on how to maybe make more money with your business. Sometimes it pertains to this technology and sometimes it doesn’t. I came across some information the other day with some advice on how to increase the sales in your business and I thought I want to share this. It’s an article written by James Wong and it’s called “How to boost your Company sales?”

And the first step and I totally agree with James on here is to become more organized in your business. So you know if you’re an Outlook user, whatever you need to start making better use of your context, your tasks, your note, your account and your schedule. Get more organized, get more focus on productivity. Whatever technology tools that you have available to you whether you’re using something as simple as an Excel Spreadsheet or something as sophisticated as a sales force.com or Microsoft CRM. Use those tools to the fullest. Get organized, get your data altogether so you can get the big picture and you can focus more on productivity so that’s really a good piece of information.

Now the second thing is, focus on to follow and a sale has a life from the time a customers is assessed back all the way move to a close deal and that’s going to break in the various stages and it depends on your company’s workflow on how that works.

Here at Frugal Brothers, we go from a suspect to a prospect and then we move that prospect to an opportunity and then from that opportunity, we’re going to close the sale or what have you. So we have various stages through the pipeline as important for your employees and your co-workers to fully get on board with that. And when you do that, then you can begin to move everybody with you in the same direction and they know what’s expected of them. If it’s to make 10 new contexts a week and move those into opportunities then you have some metrics you can take with. So you need to keep your eye on that sales formula which starts out big at the top, lots of suspects, and those moving your prospects and those moving your opportunities and so forth.

I think a good point is that there are people out there who like doing business with you, enjoying the relationship with you. You need to track those folks and you need to thank them for referrals. You need to have a referral program if you don’t have one in place whether something is simply seeming someone a hundred note, take your letter, a coupon, movie tickets, whatever but as you get all of your prospects, know your information to a central place like a CRMCs for example.

You know I got a lot of referrals from XYZ Company. We need to take better care of them. We need to really work with this relationship. We need to make it more rewarding for them as well so you do have people out there who will evangelize your business and you want to reward them for that.

A critical step in getting more sales in your companies is to measure your progress so establish metrics and we’ve talked about earlier this whole workflow scenario and getting the employees on board with the various sales cycles. What’s was expected of them and what they need to do and make your expectations more clear as to what’s been successful for you, what’s not been successful. What you consider being successful to help grow your company. You got to get out there.

That’s so very important. One of the things that I do here at Frugal Brothers is we use a company newsletter. It can’t just be spam. It just can’t talk all about your business and so for that. So it’s not going to work. You’re not going to have an audience there. You have to give the people who are going to read your newsletter information that they can use in their lives to make them interested and want some copies of this newsletter and others.

Now I'm always all the time looking for great software, free software and that sort of thing so I include my fines usually gems in my newsletter and I've got people that sign up just to find out what I'm talking about, what they can get.

So there seems like newsletters if you cant do that, maybe got an office in the building, that sort of thing, maybe have an open house but networking and getting out there and talking to your customers is a good way to help start bringing in more sales.

And another tip is leveraging your existing tools. In other words, if you’ve got maybe a very successful sales person on the staff, maybe they’re doing something a little unique. And maybe they get their own workflow set up that works for them. You may want to look at that and share that with the rest of the company and if you do, reward them for that and make it worth their while to get everybody contributing. So make more utilization of what you already got rather maybe going out and buying in some tool and it really does it to the job.

Take a look at your real producers and what they’re doing and see if you can get that moving along for the other focus there. These are some ideas to help in increase sales. Of course, it seems like having the great website. There’s having the matching the product to the customer. Looking at your overall pricing and where you’re at there, leveraging vendor relationships, I want to talk about that just briefly.

Many times, I mean your vendors are selling the same product that you’re purchasing to other companies. They may know of opportunities or where you’re not maybe have product, your service offerings of that your competitors are and so you need to learn to leverage your vendor relationships a lot. They can really be very, very helpful for it.

I'm Bruce Naylor your Frugal Tech and I hope that you’ve got some ideas to think about the help grow your business and maintain and maybe even grow sales. This can be a time of abundance for your company and the time of growth. It doesn’t have to be all negative. There was an experiment I’ve done one time where they took a group of people as about rate to receive an electric shock and have then sit in a room and then have them wired up. Their heart rate and all that and then they have another group of watching the first of it and it’s all that I've done and you know, they both registered to the same brain waves and fears and everything else. Fear is contagious so get rid of that negative thinking.

This is going to be a barrier for you. This is going to be a great time to grow your business and take the opportunities the others is just letting the lay on the table. I'm Bruce Naylor your Frugal Tech. I hope that you get something from this. Well, we’d love to get your comments so if you like to share your opinions on ways that the company’s can grow their sales or maybe your small businesses grow in sales.


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