How to Listen to Customers Video

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How to Listen to Customers

This is an excerpt from Small Business Small. Hattie Don was either present or optimistic. He predicted that once some people tried CDs they would tire of the metallic sound and return to vinyl. He was right. A company is growing with 37 employees and sales headed to five million. Life is good or should I say life is groovy. Don: We try to keep a very close watch on our market and in constant contact with our customers and I spent a lot of times on the phone talking to our customers, talking to people in the industry, and when final was when the compact disc which finally huge impact on our operation which was 1990 – 1991 what I was hearing from our customers particular audio poll customers was that, “You have a great product. There’s no better final record may manufactured anywhere in the world.” But we feel it can be better because there are places that are making a thicker, heavier record. A record that the typical record weight about a 110 grams and there were places that were making phonograph record that were 180 grams which is about 50% heavier and our customers were saying if we have an ITR pressing on a 180 gram record that would be just great for us because we could really sell that. And we would also be willing to pursue more licenses for product for. Hattie: Okay, because that definition first of all record technology had the name in the business of being the best. Don: Absolutely. Hattie: I asked you. You mean you’re telling me that you make the best grooves in the world and you said yes. Don: Yes we do. Hattie: Okay, so your customers knew you made the best grooves that they were aware that these heavier records were becoming a fascination with people, so your customers sort of designed the product for you. Don: Yes, they did. The said, “You know, could you do this?” And we said low we’re going to give it a try. We’ll see what we can do. It took us nine months of experimentation and team creation and so forth to get the product to meet our standards. That was very important that we had something that we were proud of before we introduce into the market. And then we only approach one of our customers who had expressed interest in this initially and told them that we were ready, and that was it wasn’t very late 1990 because we made records for them and they were introduced at the 1991 January consumer electronic show in Las Vegas. And that was a big, big hit there. Hattie: And then you’ve lot it? Don: Everybody it. Hattie: Did they say, “Record Technologies on the video.” Don: It was certainly well known that it was our product, and we had thought about that to that what do we call this product and how do we identify it as ours. And we came up to a sort of a contest within that company of coming up with the name for the record, and we came up with HQ-18 and that’s basically means High Quality 180 gram, and we registered that. And that’s a trademark, so our 180 LPs that we manufactured for our customers carry that designation as a premium record pressing HP 180 trademark Record Technology Incorporated. Hattie: Record Technology niche is quality. Experts agree they make the best vinyl records in the world. Defining yourself clearly is the secret to making richness and niches. Don has never tried to be the funkiest or the fastest. Through thick and thin real peaks and valleys Record Technology has stayed true to its original mission. They’ll never be the biggest, but they’ll always be the best.

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The Eight Steps of Business and the Money to Do Each.

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The Importance of Effective Communication and Effe

Overview of the importance of communication and listening in creating a new company culture of Consummate Customer Care.

http://www.articlesbase.com/customer-service-articles/the-importance-of-effective-communication-and-effective-listening-in-customer-care-621783.html/9461024403

This is an excerpt from Small Business Small.

Hattie Don was either present or optimistic. He predicted that once some people tried CDs they would tire of the metallic sound and return to vinyl. He was right. A company is growing with 37 employees and sales headed to five million. Life is good or should I say life is groovy.

Don: We try to keep a very close watch on our market and in constant contact with our customers and I spent a lot of times on the phone talking to our customers, talking to people in the industry, and when final was when the compact disc which finally huge impact on our operation which was 1990 – 1991 what I was hearing from our customers particular audio poll customers was that, “You have a great product. There’s no better final record may manufactured anywhere in the world.” But we feel it can be better because there are places that are making a thicker, heavier record. A record that the typical record weight about a 110 grams and there were places that were making phonograph record that were 180 grams which is about 50% heavier and our customers were saying if we have an ITR pressing on a 180 gram record that would be just great for us because we could really sell that. And we would also be willing to pursue more licenses for product for.

Hattie: Okay, because that definition first of all record technology had the name in the business of being the best.

Don: Absolutely.

Hattie: I asked you. You mean you’re telling me that you make the best grooves in the world and you said yes.

Don: Yes we do.

Hattie: Okay, so your customers knew you made the best grooves that they were aware that these heavier records were becoming a fascination with people, so your customers sort of designed the product for you.

Don: Yes, they did. The said, “You know, could you do this?” And we said low we’re going to give it a try. We’ll see what we can do. It took us nine months of experimentation and team creation and so forth to get the product to meet our standards. That was very important that we had something that we were proud of before we introduce into the market. And then we only approach one of our customers who had expressed interest in this initially and told them that we were ready, and that was it wasn’t very late 1990 because we made records for them and they were introduced at the 1991 January consumer electronic show in Las Vegas. And that was a big, big hit there.

Hattie: And then you’ve lot it?

Don: Everybody it.

Hattie: Did they say, “Record Technologies on the video.”

Don: It was certainly well known that it was our product, and we had thought about that to that what do we call this product and how do we identify it as ours. And we came up to a sort of a contest within that company of coming up with the name for the record, and we came up with HQ-18 and that’s basically means High Quality 180 gram, and we registered that. And that’s a trademark, so our 180 LPs that we manufactured for our customers carry that designation as a premium record pressing HP 180 trademark Record Technology Incorporated.

Hattie: Record Technology niche is quality. Experts agree they make the best vinyl records in the world. Defining yourself clearly is the secret to making richness and niches. Don has never tried to be the funkiest or the fastest. Through thick and thin real peaks and valleys Record Technology has stayed true to its original mission. They’ll never be the biggest, but they’ll always be the best.

Transcription by: Scribe4you Transcription Services