Male1: Most of us know that certain avenue exist to help us distribute our projects. However some of the more unique ones can help us make money with our videos.
Male2 For everyone creating video now is the time that all of the elements are finally in line. Whether the goal is to get it published, to get it edited, get it online or get in DVD. The main, which we actually go about creating and distributing media, has changed drastically in the last ten years.
Male1: There is never been a better time to be an independent video producer than right now. And the reason for that is that there were three main barriers of entries becoming successful video producer and they’ve all sort of fallen one by one. At the first barrier was the custody equipment but now you can get a really nice camcorder and edit sweet for a very little money?
The second barrier was knowledge on how to use that equipment. Because it was so expensive you used to have to apprentice yourself or take an internship at a TV station just to get your hands on the gear but that’s no longer the case anymore.\
And then the third barrier to entry was the audience, I mean you couldn’t get distribution very easily. You might go to film festival you're DVD might get picked up for some kind of distribution but today with the advent of You Tube and online sharing sites, you actually have access to an audience of millions of people right of the bat.
Male2: A new and exciting development as known as demand DVD distribution. This is where the audience pays to view a specific product of their choosing through on an online distributor. Who then packages the DVD a cover and its contents for the seller?
Male1: The first thing you need to do if you want to get into online DVD distribution yourself is to sign-up with one of this distributors. On that site after you give them your important information you can download sort of templates that allowed you to create the art work for your DVD jacket and the face of the DVD itself.
Once you get the art work finished and you’ve sent them your DVD you can also typed in a description and set a price for your product while your waiting for them to finish the proof. When they're don’t they’ll send you a proof copy of the DVD for you to take a look at and try out to make sure everything works and the art works the way you want it and ones that’s done you just simply approve it and it’s up for sale.
Male2: Most of these distributors will have template files for cover art and disk images available. Ones you have a design that your satisfied with you simply need to upload it and send a distributor a copy of your DVD. The next step is to customize your online store providing information and additional content such as pictures and trailers.
The best sites for this means of distribution or create space and lulu. Ones again here is some of the benefits of on demand DVD distribution in comparison with traditional DVD distribution. Number one, no over head for the video maker, the creator just simply need to do what they do best and be artistic as the overhead and budget constrains are removed.
Number two no need to buy large volumes of DVD’s from the duplicator. Since the DVD are made as they are sold, there is no need to pay for a minimum of prints.
Male1: One of the main benefits to self distribution of your own DVD’s online is the fact that you have little to know over head. This DVD’s are produced on demand, this people order them so you don’t have to duplicate let’s say a thousand DVD’s and keep them in your closet until you sold them out. But with online DVD distribution, they print as they're ordered.
Male2: Number three the video maker keeps all the rights, retaining the rights to your project allows creator to option of pursuing different marketing methods and more liberty to do whatever they choose with their work.
Male1: An important distinction between normal DVD distribution and online DVD self distribution is the fact that the person that makes the video, the video maker they get to keep the right set on work. You don’t sell those rights to distributors, so you can take those and you can you know continue to try to get them into film festivals, you can put them online. You can do whatever you want because you keep the rights to your own work.
Male2: Number four, distributor handles credit card, shipping, returns, and postage. This means that the headaches of distribution go away and the video creator can just focus on the video.
Male1: I mean the distributor will take care of all of the credit card data, the fulfillment, the shipping, the orders, and the refunds for you and honestly that’s a huge source of headaches for anybody that just wants to make videos and sell them.
Male2: Number five, on demand cut still much smaller than a traditional DVD distributor.
Male1: Another added benefit is the cut that the online DVD distributor takes is usually a lot less than what a normal DVD distribution company would take out of your project. So you end up generally making more money per piece as well as keeping the rights and not having distribution hassles.
Male2: Number six, video is maker responsible for own marketing strategy and expense. The promotion of the product now rest solely in the hands of the creator which depending on your marketing skills may or may not be a benefit.
Male1: The main disadvantage to doing online self DVD distribution is the fact that you're now responsible for all of the marketing and the expense involved in it. Normally the distributor would take care of that for you, but in this case you’ve got to sell your DVD yourself. New and innovative ways to pursuit profit with video are now surrounding creators in every turn. On demand DVD distributions eliminates the headaches, cuts the cost and empowers the producers.
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