How to Model - Bella Agency Requirements

What is Bella Looking for in a Model Cristina: Hi Ray. How are you doing? Ray Volant: Hi Cristina. I am good. Cristina: Well I know about your agency. Well, I wanted you to tell me about your agency? Ray: Well, here at Bella agency we actually have a couple of divisions. We have commercial print, men and women, and we have division of catalogue and beauty, men and women. Cristina: Who is in that profession. Ray: You know, I do not know. If you zoom in a little bit closer it is actually one of our first major ads, when we first open Bella four years ago. Cristina: And fort the one who can not tell, that is me. So show me around. Ray: Sure, as you walk in, this is our booking room right here. And we have two boards; we have the Lifestyle women board right here and the Lifestyle men board right here. And what it means is actually it is more, you know, product and advertising like you just saw the Advil or the Aquafresh and it is all ages, it is from teens through adults in these cities. Cristina: Now how tall are these girls? Ray: You know the average probably is around 5’6”. You know for lifestyle men there is not a height requirement. Cristina: So you do not have to be 5’9”, 5’10” to be in a Lifestyle division? Ray: No not at all. I mean we have some women actually as short as 5’4” and as tall as you know, probably 5’10” but they do not have to be at certain you know height for Lifestyle. Cristina: And what are some of the things that you look for in a Lifestyle model.? Ray: You know why, definitely how they photograph is important. But I mean, the number one even before that is their personality. You know we really receive a kind of report when they come in, what is their personality just like because they are not only representing, you know, themselves but also the agency. Cristina: Of course, then what kind of experience do you expect them to have? Ray: You know sometimes I have, they have nothing. Do you know, sometimes we are going to get a submission and you know through the mail and we might think that they are marketable and so we will call them and then we can groom them. You know from step one. Other models that are modeling, you know do submit and then we definitely, it will take one to go from there. Cristina: So that means, you can do a good question for that model that wants to be, what did they have to do? Ray: They can actually go online to our website. Cristina: So you take email submission and then what about through the mail. Ray: Through the mail as well. Cristina: So for that aspiring model that does not live in New York, and maybe is in Montana, what is going to be the reality for that model, like even if you like him, when you get a submission what would be the reality of that, if you want to pursue representing him. Ray: Ok, for us at Bella, if someone is estimating out of state basically and if they are movable Lifestyle model, it is not going to work if they are that far. You know, because we do not direct book meaning that you know there is, client is not going just to get booking without seeing you, so what happens is that we encourage them to maybe start locally if that is something that you really want to do or if they have ever been to New York we will definitely see them. We will have them come in and we are going to interview them. Cristina: But only, you know, they are moving to the—there is a lot of models I find do not really understand that. They think that having an agency, even like you are a great agency like yours takes them on it for representation that they are going to—for us in New York , a place to stay, you know they are all, since are booking all these work and that is not really the reality of it. Ray: It is not, I mean every agency is different and you have a lot of agencies here in New York. If they are much more fashioning they are going to do that because they have something where they have model apartments and they will put them out of lock. You know, we are not just that agency. You know and let us say come here they are under, I do not basically as fa