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What is the best marketing tool you’ve used so far? About an hour you go a great name. What is the best marketing tool you use so far?
Number one is like I said word of mouth. There is nothing more powerful than the word of mouth. The only thing more powerful than the word of mouth is a past customer. If you’re hired by someone, they love you and you get a fantastic job. They’re so happy that they’re giving you a big hug at the end of the night and thanking you a hundred times which is what happens every week especially because you’re getting on my little tipsy and you get my friends all drive. You’ve help me make the night. They are absolutely going to hire you again the only problem is of course is you don’t know in your next advantage is they have the plan but that is the talk.
The next one down word of mouth, so the net person, not client is going to go tell all their friends and rent readily the stock of business cards with you then listen. I will give you for a fee a 25 hours or 50 hours. I will hook you up, I’ll give you a discount the next time you use me if you just passed my name along to all of your friends and that’s most powerful plan. But then people go and catch 20 tools like with the gray. How do I use the word mouth marketing if I've never done an event before?
So the next one down the line from where the mouth for me, has been the internet if you’re thinking you know people still search the big yellow page book to find the next event, or their next whatever with its bartender or caterer, you know, no one does anymore. They al go to google.com. It’s furry, it’s quick and it’s easy to get what you want and you know you see what you want right there in front of you. Yes, I want in there, no I don’t, and then go to the next result so I've been able to rank fairly well for some key words when people type in stuff like orange country bartender, southern California bartending service. All kind of stuff likes that and they find me, they see pictures of me on my web. It’s a web site. I go to my web site and the show you guys my web site in just a second. They go to my web site and see pictures of me. I have a video on in the past which works great like a dork I got a best on all that stuff. But they see me in acting then they see testimonials of past clients saying you know don’t think you change with the greatest me with pictures with all my clients and staff and when I get that phone call and they say I just saw your site. I loved it, I want to book you, are you available?
I don’t need to sell in, I don’t need to go. Okay, this is what I'm all about. This is my spill you know because I'm sure you guys are that great of selling and you know you haven’t taken any huge courses on selling. And you know I haven’t so to really nice to pick up the phone and have someone say are you available this date please say yes and you go yes and they go perfect. I'm booking you on how much or let’s do it you know.
So that’s the orders of the past clients. The whole variable marketing of word of mouth and you know we’re first and then your web site, your online presence. And from there, it’s every all the marketing after the goes on at the event. I'm passing out my business course so crazy and just talking about and literally if you’re just good on what you do and people enjoy you and you have a god time. You don’t need the port of a perfect martini; you don’t need to know 400 drink recipes. You don’t even need to know 50 drink recipes. You just got to be able to have fun doing what you’re doing put a smile on your face and have people look forward to come to the bar.
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