Hi, I’m Dale Beaumont. And welcome to Get Published TV. This is the only dedicated show on the internet to help authors and aspiring authors to write, publish, and market their own bestselling book in eight minutes a day.
In today’s episode, we’re going to talk about the importance of coming out with a unique angle, a unique a point of difference when it comes to your book. And I’m going to talk about that in just a few moments time. But before that, I actually want to draw your attention to a special area that’s underneath this video. And that’s of course if you’re on the getpublishedtv.com website, you’re maybe watching this video somewhere lese but if you’re back on Get Published TV then underneath we have a section for people to actually leave their comments and also ask questions.
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All right, let’s talk now about coming out with a unique, sometimes it’s called you know USP, Unique Selling Proposition. In sales terms, they call it USPS, you know in book terms it’s really whatever you wanted just coming up with a point of difference, coming up with something special that’s different about your book I supposed to everything else that has been done before.
Now, I remember reading a newsletter by a friend of mine called Gehan Pereira and one of the articles that he wrote is newsletter where he said, if the title was something like I’m remembering back now but it was something like “The world doesn’t need another book.” And I was kind of a little bit confused by that I was thinking “Why would he say that the world doesn’t need a lot of books?” Because I’m not a book because I believe that every person has a book inside of them and it’s important to get that story told. But what he was saying when you read the article was the world doesn’t need, it just another book, the world needs a book that is unique, that’s different, that’s special, that actually has you in that particular book. The world needs that book but it doesn’t need something that’s just rehashed information from somebody else’s work.
So, I feel this is really important especially in you know where we’re at right now because there are so many books out there, there are books in almost every subject imaginable certain in the nonfiction area. They’ve got the idiots guide now, they’ve got the dummies guide, and if top of the—you know the dummies guide to public speaking or the idiot’s guide to you know buying shares or something along those lines or investing in stocks. So, they’ve kind of done the complete how to books. So, if you just couldn’t do another book covering all those subjects, it’s probably not going to sell.
So therefore, you want to come up with some unique points, something that’s different, a unique angle because otherwise when you go to your publisher, if you’re trying to pitch the book they can decide to themselves, if you like to have a book on say attracting success or attracting abundance into your life, they’re going to say “Look, we’ve already got the secret or we’ve already got this book or that book, whatever.” So, what makes your book special, what makes your book different? And unless you can clearly communicate that to them and unless it’s communicated on your front cover and the back cover of your book and people not just because remember when you’re actually going and someone is buying your book you don’t come with it, you know. You can actually—every single person when they pick it up in the show, I mean have 30 seconds or minute to tell them what’s special about it. They have to get that from the cover. They’ve got to get it from the back cover. And if they don’t, you’ve lost them.
So, that’s why it’s important to come up with a point of difference because when you pitch it to a publisher or if you self published and then you’re pitching it to a distributor they’re going to again ask you that same question “What’s different about this book, what’s unique, what’s special about it?” And the other reason why you want to do that as well is because you want to get the attention hopefully of the media when it comes time to actually promoting and marketing your book. And so, unless you can come up with something that’s unique or different then you’re not going to get the attention of the media. So, there are a few reasons why you want to have a point of difference.
In the future video, I’m going to talk about what are some ways in which you can go about coming up with a point of difference for your book. That’s probably another eight-minute conversation so do that separately. And what I’m saying is it’s important to—not a lot of people have kind of written on the curtails of other successful books and some people may want to do that. Like for example after this book “The Secret” came out in the next 12 months, there’s the you know “The Real Secret and “The Truth Behind the Secret” and “The Secret Exposed” and “The Grandmother Jen Secret” or whatever and there was so many rebuffs and so many other people that had used similar branding and similar colors etcetera and trying to leverage of that particular book as successful as what it has been.
Now, you can do that if you want. But again, you’re only going to be seen as a number two, you know and you want to be someone that stands along and someone that’s unique and someone that’s cupped down a particular you know knee short topic for themselves and come up with a new way of doing it as opposed to someone that’s just you know clearly barred or copied someone else’s work. And it’s the same thing applies within the fiction as well. You know the last thing that you want to do is go to a publisher and say “I’ve got this really cool story idea. It’s about this kid and he goes to the special magic school and he’s actually a wizard and he’s learning about how to become a wizard and he meets all these people along the way, it is” you know they clearly just got to decide you know “Look this person has got an original ideas, that’s he’s leveraging off you know someone else’s success.” If you haven’t work to that Harry Potter is the answer of course. So, it come up with something unique, come up with something that’s different.
Hopefully, you got the message today from this video and in the future video I’m going to be talking about some strategies about how to come up with a unique point of difference for your book. This is Dale Beaumont from Get Published TV. Thanks again for watching.
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