How to Start a Beauty Salon

ScissorBoy’s Cutting Edge Hair Show (10 mis with Goldwell and KMS California) Amy E: Hello I’m Amy E and we’re on the Cutting Edge Hair Show with ScissorBoy.com. I’m right here at the Goldwell KPSS in Santa Monica. So what is Goldwell’s mission statement? Mary Nyman: We as a company with both Goldwell and KMS California are really dedicated to stylists. Our core belief is to inspire stylists and their creativity which you will see around you in this beautiful location that it’s all about inspiration and creativity. Amy E: So it’s not about money, it’s about creating? Kellie Valentine: Well with Goldwell and KMS California actually, our heritage is the stylist. We focus on the professional market only, so what that means is the success of the stylist is our success. If they are not successful we’re not successful. So it’s very important to us that we’re giving them those techniques to create their professional skills, to enhance those, as well as create their bottom line. Amy E: So what kinds of students are allowed here? Is it 20-year old—20-year in the industry students or 2 years? Everybody? Mary Nyman: We really have a full menu of classes available. So it’s interesting that you asked that because we cover the whole spectrum. I think really what you’ll find that the students that come here are students that have been part of our education for a number of years. So they have been into months, they have been working, they’ve been part of our education, hands-on seminars and they’re hungry for more. Kellie Valentine: We don’t want to just nurture one area of a stylist or a saloon owner, we want to give them a full round of education including how to achieve a good business program, how to make that saloon successful. So quiet frankly, they just don’t die behind the chair because they never—that was probably not—I shouldn’t have said that. Amy E: So you don’t die behind the chair. But Mary what is the website you could go to? What’s the website we could all go to be nurtured by you Kellie? Goldwell what is it? Mary Nyman: Go to Goldwell-NorthAmerica.com. Amy E: Goldwell-NorthAmerica.com and you can come and you could learn here in Santa Monica in your flip-flops. Mary Nyman: Honestly today in today’s world, we all know that we need that full experience when we come in to a saloon. That’s part of what our clients pay. Amy E: Right. Mary Nyman: And so, for us as a manufacturer it’s very important that from the moment they walk in the door until—once they move through the entire saloon environment that they have the most amazing experience possible. And that is where the profit comes in because obviously if you are at your absolute, utmost best in every area within saloon, as well as technically proficient they’ll always come back to see you. The clients will always come back to your chair. That’s our goal. Amy E: Great answer. Kellie, how can you increase the client experience? Kellie Valentine: Well it’s kind of interesting we actually have four business programs that we do. But one of them that’s very unique, which is called profit or perish. And in the profit or perish, most saloons and even your very, very high-end saloons sometimes don’t see areas that they can improve. So this is a video presentation that we take them through and we actually have gone across the country in North America and Canada and asked people of the streets what they like about their saloons, what they don’t like about their saloons, what they like about the stylist and their answers are very, very real. And so what it does is that it allows the saloon to see that impossibly they are not giving that client the full experience. One of the fastest ways to lose a client in a saloon is to never ask them if they want something new—is to just continue to bring them in and do the same thing over and over again. So what we do is we’re facilitating a program to allow them to make the best business practices for their saloon and their area in their saloon. Amy E: So that they can profit and not perish because a lot of saloons are perishing, right? Mary Nyman: Yes they are. Kellie Valentine: Absolutely! It’s a very frightening time for our industry because this is one of the very few times that our industry has been hit so hard with the economy. So it’s very important for the saloon to see—