Back to your website, that’s the important part of the in terms of appealing to search engines.
Now, a lot of this is very conventional in terms of marketing approach, so that’s why don’t cover too much of that but a great place to publish your website online PRWeb.com. I just tell you about interest, how many of people have use PRWeb.com?
Wow, okay. And PRWeb is the biggest company online in terms of actually promoting your press release to thousands of different media outlets online. That’s the PRWeb.com website, really worth for having a look into.
Now, there are three different visibility packages that you can actually choose from. Initially, it’s actually free to upload your press release but if you want to appear on things like Google news and you can do so far $80.00 with the basic feasibility package. If you got decent press release that will appear to appeal to a global market, it’s really though trying this.
Now, the basic package gives you feasibility and Google News and Yahoo news. It also actually gives you RSA’s group feeds which means that people subscribe to certain groups. If you're actually broadcasting your press release to certain market segments, then you will target an audience that subscribed to RSS feeds from PRWeb.com. You can choose five industry targets. So if you’ve got certain segments that you are aiming for, take that box and you can focus your press release on those industry targets.
PRWeb.com for the basic package really worthwhile going for this one, remember to include your website address at the bottom of your press release with http:// beginning of your website address. That will actually make sure that your website address is live at the bottom of your article and the link will begin to in terms of search engines optimization. So, that’s an imperative part of submitting your press release online to signs like PRWeb.com.
Where else to publish your release? That’s not a great site in UK called sourcewire.com, great for businesses and hi-tech journalists, really worthwhile experimenting with that. This one costs 40 pounds for your release. I also like to tell you about another one as well that’s not in this slide. It’s actually called pressbox.co.uk. That’s pressbox.co.uk. It’s a free release tool. Some people have a lot of success from that. It’s a great site in the UK to submit press releases too, completely for you to do so, another outlet Amadeus Scotland. Now, so as Mike here, right. That’s Mike from one of the founders of Amadeus Scotland.
Now, great thing about Amadeus Scotland is it costs 100 pounds but you can actually submit limitless press releases over the year. That’s correct isn’t it Mike? And I’ve done a press release recently through Amadeus Scotland and you can pick up by Google News certainly as well. So really worthwhile considering that, certainly if you’re appealing to the industry in Scotland. That’s amadeusscotland.com website. So you just need to log in there with your username and password to do so.
Successful local promotion, you can’t necessarily rely on the web for good local promotion. Sometimes when it comes to press releases, personal relationships are always good to be king. You got personal contact within a newspaper, within your magazine, do that. It’s important to do your research, you know. I’m sure a lot of you do so, in a little bit can build up your own personal list press contacts. Research industry and magazines are pertinent for your business. At the bottom of different article, you’ll see e-mail addresses of contacts. You’ll see names of people actually write for the magazine on a regular basis. Get to know them.
The next pass a local PR firm, PR firms argue that’s not next best at all. There was an option of course but it’s a really good option for local contacts. You know this kind of people had been in the industry for years, you know so they have the right contacts to promote your business.
Okay that’s press releases, what you need to do is trying submitting your press releases to PRWeb.com. That’s where your global press releases should actually be targeted at. Use sourcewire.com, 40 pounds for each individual one. Use pressbox.co.uk, free or you could actually pay for paid reviews of your press releases there. Amadeus Scotland, use a local PR firm of use an industry related media contact. You know this kind of people had been the industry for years, so they have the right contacts to promote your business.
Okay that’s press releases, what you need to do is trying submitting your press releases to PRWeb.com. That’s where your global press releases should actually be targeted at. Use sourcewire.com, 40 pounds for each individual one. Use pressbox.co.uk, free or you could actually pay for paid reviews of your press releases there. Amadeus Scotland, use a local PR firm of use an industry related media contact. You know this kind of people had been the industry for years, so they have the right contacts to promote your business.
Transcription by:
Scribe4you Transcription Services