Hi, I’m Doug Patt. This is the How to Architect Anything series, Part two. Taking a product to market.
We know from the last video that architecture could be considered invention. We also know that the process of designing a building and taking a product or invention to market are similar. But there are some differences. When a building gets designed and built you typically have a client. When you take a product to market you may have a client in mind. For the product that they haven’t necessarily bought the product, yeah, you could say in a way that taking a product to market is a little more like speculate a building.
For example, you built an office building or a home and your hope to get it rented or purchased. From there you could get noticed or a referral and then more business. You make a product and you hope someone buys it, use this, loves it and recommends it. So let’s jump from being a project manager for a building to a project manager for a product, and focus on the steps for taking an idea to market.
In my experience, there is a big question that you need to answer along the way in order to be successful, is your idea a good—can you sell just an idea? How do you get from idea to prototype to physical product? How much money and time will it take to go to market with your product? How do you fund your project? Should you set up a company? Should you have a business partner? What are the biggest mistakes people make when taking a product to market? How do you protect your idea and who can you confide it? How do you get your product manufactured? Should you make a product or sell or license the idea? What is brand and why is it important? And finally, what if architects like Andrei Palladio, Luis Sullivan, Liz Van Der Werf or Reb Colus. How did they come in with entrepreneurs like Henry Ford, Walt Disney, Ben and Jerry or Bill Gates? And what made them successful?
We’ll discuss these questions and more for the videos to come. See you next time.
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