Hey guys it’s a new GaryVaynerchuck.com time, appreciate that you are watching first and foremost, a try to take a quick second just actually thank you for watching these videos. Because people didn’t watch, if they were zero viewed, I would probably would’ve make them so I think too many way people that have fortunate enough to have a platform. Even for 25 people consuming their content don’t thank their audience enough. And I would want to do that right now, thank you so much for thinking that I have enough value that you the time out in your day to listen.
The other day I said that treat everybody like a goldfish. And a lot of people like “huh?” You know like people like “what?” And here’s one right for this, last Saturday as I was leaving for a family function. Somebody Twitted out and they unsubscribe to the garyvaynerchuck.com and I Twitted back ton them and thanking them for watching in the first place. Kind of I was coming from work I just started with this video with and I got to Friend Feed which I thank them. Because I’ve learned more about Friend Feed form it and I like it.
And he made an interesting comment in there he said “Well Gary I am shocked that you’ve even care for them, it’s just a small fish in a big pond.” And it kind of hit me that rationale that people think that and that’s how people make up decisions who they engage with. Or who they think is worth the time spending for and I think that is pure insanity and I think whether you are individual brand a small business or a consumer brand product. A CPG, you need to really consider every user out the vidre it’s not about the big television buyer with a Billboard anymore.
People now are expecting a higher level of engagement and that is how they are make the decisions. And kind of the way I kind of thought about it, is that I want to treat the best of my ability because I am only human and only so scaleable. But to the best of my ability, just a little more. Treat everybody just like a goldfish, if you do treat everybody like it’s one big huge big ass ocean? And there is lots of fish, you may focus on the whales right? And some of the Tiger sharks and Hammerhead sharks and some of the big fish maybe interest you make that tuna. You know but if you treat it every person you do business with and every client that you have, and every heavy enthusiastic user of your product out there as a goldfish.
As a one within a little, you will be in totally different place your brand will be. You know think about the emotional attachment you had to your goldfish, think they’ll that, the goldfish, self, the love. And I think that is how the users out there, the costumers, the clients, the people of our world now. Because of this same connection want to feel and that is how, how will they pick their brands, who’s feeding them, who’s looking at them, who gave them a little castle to go through , who gave a crap.
If you treat everybody like a goldfish, you will have a bigger business, period end of story I’ll talk to you later.
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