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How to Use Video Engine Optimization
When you go to search a topic on the Internet such as Google typically you will get a list of websites to read through but Google will also give you a list of video results.
Apparently, we like to see in your stuff more we like to read. This is a particular interest you because 38% of Goggle searches will turn video. I suspect you want your video to be on that list, right?
Well, that requires Video SEO + S or Video Search Engine Optimization + Syndication. Video SEO + S is set of best practices designed to achieve maximum discoverability for your video across search engines and ultimately visibility amongst your target audience.
When your video is optimized with Video SEO it helps search engines understand your videos content but you can’t optimize your video without optimizing your website. In other words, it’s not an end in and of itself.
Video SEO is a whole package and that package includes Metadata, surrounding page text, social tagging, close captioning and transcripts. You also need syndication which includes distributing your video to video hosting, social blogs and articles websites.
As you can see having a great video is just the beginning. If you want your video to be seen with the others or to rise to the top of the list getting Video SEO + S for you really is essential.
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