Mike Agerbo: Well, it used to be that you have to spend tens of thousands if not hundreds of thousands of dollars to get your video or show to a broadcaster. Well, now the internet is your broadcaster and you can do it for a fraction of the cost. I’ve got Warwick Patterson from Formula Photographic. Thanks for coming on the show.
Warwick Patterson: No problem.
Mike Agerbo: So you’re going to show me how all the gear I have here, tens of thousands of dollars worth and all the other things here can be done with something as inexpensive as a laptop and a handy cam.
Warwick Patterson: Exactly, everything on this table you can you can produce online video.
Mike Agerbo: Well, what I want to show here is basically you know just some of the basic steps on how to get a video up and going and then get it distributed to yeah I guess a podcast or some of the other video sharing sites.
Warwick Patterson: Sure.
Mike Agerbo: So where do we start?
Warwick Patterson: Well, first you got the equipment. You can have a desktop in your office or a laptop like this which is really portable and camera gear, you can do everything from a little tiny $500 camera like that or even cheaper sometimes to full HD equipment if you wanted to. And so save a shot, a little fun video you can shoot here and place little inch views, behind the scenes at your business or just your friends on vacation and so you got the footage on tape and you want to get it in to your computer.
So this is a FireWire cable and the FireWire into the computer and you need a software like Final Cut Pro is fairly standard.
Mike Agerbo: So to Mac.
Warwick Patterson: Yup. It’s quite advanced so there will be better learning curve.
Mike Agerbo: So as on the Window site for example it comes with Windows movie maker and that would be good enough to put together some video and put it some fades some things like that.
Warwick Patterson: Yeah exactly.
Mike Agerbo: And right now we’re using Final Cut but pretty well most video editing software for both Mac and Windows do the same thing.
Warwick Patterson: Same through thing yeah and so if we get capture and it, you can see the footage.
Mike Agerbo: My God they’re seeing that.
Warwick Patterson: Nice and shaky but behind the scenes.
Mike Agerbo: Yes, that’s the magic.
Warwick Patterson: And then it’s really easy to start, clicking and dragging those things to the time line.
Mike Agerbo: Yes.
Warwick Patterson: Where everything gets laid out.
Mike Agerbo: And so for business I mean you said this could be interviews with employees about how things are going. It can even be a product videos or even some basic training videos if you wanted to do that.
Warwick Patterson: Exactly.
Mike Agerbo: So once we have it all laid out here I guess the next step then you can put in background music or some amazing stuff but then you what’s called “encode it” in to a specific video format.
Warwick Patterson: Yeah and that’s probably the messiest part of the whole process is finding out the best way to encode it. There are presets now in most software so you can say output to Windows media or output to iPod and you can click on those and most of the time it does a pretty good job.
Mike Agerbo: Okay so once we’ve done that and we’ve got the final file now we want it get it out to the internet.
Warwick Patterson: Yes.
Mike Agerbo: So where do we go?
Warwick Patterson: There are all sorts of options for uploading and hosting your video online and most of them are free.
Mike Agerbo: I see you’re using Blip.TV which is kind of a You Tube type sharing site. And what’s the advantage of Blip.TV over You Tube?
Warwick Patterson: It gives you a little more control over where the ads pop up. You can have ads running at the beginning, at the end or during your video. It gives you a little more information about where your hits coming from or your views are coming from.
Mike Agerbo: And so what about the other things you know we hear about podcasting or video podcasting. Is that the same type of idea here what we’re doing?
Warwick Patterson: Yeah this is sort of the initial step for getting your video online as you’d send it to one of these hosts.
Mike Agerbo: Okay.
Warwick Patterson: And then the question that always arises is how you get it on iTunes and that’s -
Mike Agerbo: Being the granddaddy of podcasting whether that’s audio or video.
Warwick Patterson: Yeah and on the face it looks a little complicated and exclusive like on iTunes. It must be hard to get there but there’s a straightforward method that Apple lays out. This is how you apply and send your URL. The nice thing about Blip.TV is it provides you the URL that you need.
Mike Agerbo: So right through Blip.TV here it will actually create that for you then.
Warwick Patterson: Yeah once you’ve created your show in here it spits out your URL which is your RSS feed for your videos.
Mike Agerbo: For iTunes if that’s the line of code or whatever that it needs.
Warwick Patterson: Yeah and you send that to iTunes with the form filled out of what the description of your show is and iTunes just starts reading that URL. Everyone’s well and it will find that you’ve uploaded on your video and it automatically gets uploaded to your iTunes.
Mike Agerbo: So I think a lot of people think it’s pretty complicated but it’s not really.
Warwick Patterson: Once you’ve figure out the process it’s really, really easy.
Mike Agerbo: Yeah so the advantage here now if you got it up on You Tube or Blip.TV then it’s hosting your video for you.
Warwick Patterson: Yeah.
Mike Agerbo: And then you can get that line of code where it is and you can actually put that on your website and embed that video right on your web page.
Warwick Patterson: Exactly.
Mike Agerbo: And do you have to be a rocket scientist to figure that out?
Warwick Patterson: Not really, no. If you have a blog site, like Blogger or word Pro or something like that you already know how to create a basic text post and all you do for the video is you grab the embed code.
Mike Agerbo: Cut it and paste.
Warwick Patterson: Which is embedding the code for that video and you paste it in to your blog post and it will automatically pop up.
Mike Agerbo: Well, I want to thank you so much for explaining this whole to us.
Warwick Patterson: No problem.
Mike Agerbo: Warwick Patterson from Formula Photographic. You want to check him out if you’re in to getting video app on the internet.
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