How to Write a Blog Relevant to Hollywood Media Executives

Erick Michielson: What is Daily Marauder? Caroline Giegerich: The idea behind the behind the website was to aggregate information on digital media for Hollywood executives. And I started because I had started an email internal to a bunch of HBO executive’s just kind of aggregating different information that I was finding. And so, I did just that I started sending a daily email and you know most people were really responsive to it. They’re like, this is great. This is exactly what we need then I decided to brand it because one day someone I use to work for was like, this is great. But you know what you’re calling it daily news, boring. Get a brand. So anyway, I named it Daily Marauder because he's tribe called quest— Erick Michielson: Yes. Caroline Giegerich: Midnight Marauders fan love it. So Daily Marauder felt right because what I was really doing was going around the Internet if you will and you know grabbing different pieces of content— Erick Michielson: Yeah. Caroline Giegerich: And then putting them up on a website. Erick Michielson: Sure. Caroline Giegerich: And on an email newsletter. So then it became a website and a daily digest. Erick Michielson: And Walla! Caroline Giegerich: That’s how it happend and then I found— Erick Michielson: You blog it too with his Caroline Giegerich: Bloged it too Erick Michielson: Boring. Caroline Giegerich: Yeah, but you know it's started really boring, it was just straight up links and pictures and so—more and more people were like, we want more editorial. So I would do things like go out and try to find the best WiFi destinations in the city and write about them. But as with anything that I do, I’m not going to do it like this, I’m going to do it like this. Erick Michielson: Right. Caroline Giegerich: So more time commitment you know and so Daily Marauder eventually became a full blown job and I had a job. So it was a lot. Erick Michielson: Wow.