How to Write a Business Plan - The Company Analysis Section

Growthink presents—Writing the Company Analysis Section of your business plan.

The executive summary entices the investor to learn more about the company. The company analysis intern educates the reader regarding the company’s history.

There are three key aspects of your business that you need to communicate in a company analysis section. These are your company’s’ profile, past accomplishments and unique qualifications.

This section should start with a detailed profile of the company including its date of formation, legal structure, office locations, and business stage—meaning is it a start up? Is it undergoing R and D? Are you serving customers? Etcetera

The next section of the company analysis should include a chart of the company’s past accomplishments—including descriptions and dates when prior funding around were received, products and services where launched, revenue milestone were reached for example, date when sales were passed the million dollar mark, key partnerships were executed, key customer contracts were secured and key employees were hired.

This information is critical to investors as it indicates the company’s ability to execute upon their previous game plan. Obtaining milestone is an excellent indicator for potential investors that their money will be used to create value and leave to illiquidity event.

Finally, the company analysis should detail why the company is uniquely qualified to succeed. This is often referred too as a company’s unfair competitive advantage. This advantage could include world class management team, proprietary technology, proven operational systems, key partnerships, long-term contract with major customers as well as other successes today.

By taking this advice into account, you will create much more credible company analysis section. For assistance with your business plan, please visit us at www.growthink.com.


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