How to Write a Great Niche Statement by Dr. Susan L. Reid, Small Business Start-up Expert and Award-winning author of “Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success”. Find out more at alkamae.com.
In today’s how to turn your business dream into reality video, we’ll be focusing on How to Write a Great Niche Statement for your business. Why do you need to write a niche statement? Because you want to make sure your business stands head and shoulders above the competition and gets your target markets immediate and enthusiastic attention. A Good Niche Statement highlights what special about your business and expresses your unique selling position to the world. It announces this is “Who we are and what we promise to deliver.” Want to make sure you not someone else Gets the lion’s share of your niche attention then keep watching.
In this video we’ll first look at what to do and what not to do when writing your niche statement. Next you learn about the four things that you’ll need to include in your niche statement. Lastly I’ll show you an example of what a great niche statement looks like. Sound good to you? Let’s get started with what to do and what not to do when writing your niche statement. Do clearly state who your target niche is and specifically name the problem. People in your niche have that you will solve.
The key to clearly stating your target niche is to describe your niche so explicitly that they readily recognized themselves in your description. Then you’ll need to specifically name the problem there having. If you can do that 95% of your marketing is done. Because once you tell people you understand their problem and you say it in such a way that they get that you do understand then they will immediately perceive and assumed that you consult their problem.
Now for the Don’t. Don’t use a lot of words to talk about your niche instead name the clearly and concisely. Don’t try to be all things to all people. The whole point of a niche is to include only certain people and leave others out. There are just four things you need to include in your niche statement your niche, their problem, your solution and your promise. These four things make up your niche statement formula for success. Stated simply the niche statement formula for success is the niche+problem+solution+promise. Here’s what it looks like in more detail.
I/We work with “name your niche” who haven’t/need to “state their problem.”
If you’re ready to/it’s time to “supply your solution” I/We can/will “state your promise.”
Here’s what a great niche statement looks like when it’s all flash out.
I work with women starting up home-based business for the very first time (that’s my niche)
Who are feeling both excited and overwhelmed at the prospect, and haven’t a clue where to begin (this is their problem)
If you are ready to take the first steps toward owning your own business (this is my solution)
I can help you decide what business would be best for you, help you identify your target niche, and get your business ready to launch in half the time it takes other small business start-up experts (that’s my promise), my guaranteed deliverable to my niche. That’s all there is too it.
Now that you know the formulas get writing. Make your niche statement great. Your niche market is waiting to hear from you.
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