Hi! My name is Mike. I am from topbutton.com and topbutton.com is a Fashion Media Company that enjoys a subscription base of over 950,000 people. We send out an email to them three times per week that talks about different types of fashion events, sample sales. We also have great content that relates to fashion and beauty. We are going to talk about how to create a marketing plan.
The number one thing about a marketing plan is you have to find out what your budget is for marketing. Once you determine that you need to divide the marketing plan into several sections. How much of the money will go into Search Engine Marketing, how much of it's going to be PR and how much is going to go into special relationships that you are going to have with other companies? The marketing plan that you are going to be devising for search engines, of course, devised into major search engines which is Yahoo, which is MSN and of course, the big giant Google.
In search engine marketing, it is very easy to overpay for your keywords. The first thing that you need to do is to establish some kind of an analytic software on your site that you will be able to know what type of returns you are getting on your keyword marketing. Spend some time on getting special relationships with other corporate clients or websites that are related to yourself, it's a very good way on acquiring new customers.
Another way to create buzz is PR and we are going to be talking about that in the next episode.
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