Hi! My name is Mike. I am from topbutton.com and topbutton.com is a Fashion Media Company that enjoys a subscription base of over 950,000 people. Today, we are going to talk about Generating Buzz. The best way to generate buzz of course, is top hire a Publicist. Hiring a PR agent is very, very difficult because you have to know which agent specializes in which media and that's one of the things that you have to determine before you hire an agent.
Besides hiring a PR agent and a Publicist, there is a lot that you can do to generate buzz yourself. And don't be afraid just pick up the phone and call, write in an article do a fax into Ten Ten Wins or your local radio station. They respond to owners a lot better sometimes than they respond to publicist. One great way to generate buzz is to create a sweepstakes or a contest.
We just created actually a contest that was a modeling contest at a college and we had the whole school participated and then they all voted for their peers. That generated tremendous amounts of exposure for our site. People started distributing this information through social network sites which is like My Space and Face Book, which they tend to use very frequently and before you know it, the whole school knew about this contest and this whole school knew about topbutton.com and that we are looking for the next model.
So just to recap, the best way to get out into the media is to do the phone calls yourself. Number two, be creative and create different contests and other ways that you could target your demographic. Number three, you can hire publicist but make sure you hire the right publicist for your product.
Transcription by:
Scribe4you Transcription Services