I’ve got 60 websites that run in internet marketing company and guess the things that I found out; these four things that you got to do.
The first thing is your website has got to work well. All the links have got to work well.
The second thing is your sales copy has got to grab the people that are coming in. It’s got to be customer focused.
The third thing is you got to monitor the traffic. It’s a sales tube so you got to know where people are coming in, where they are going out and of course the best tool is free; Goggle Analytics.
And the fourth thing is website marketing, getting yourself optimized as well.
How do you get to the top of the search engines?
Well we know, we go to get some of the keywords right but one of my favorite ways is to article marketing. Now it doesn’t matter what kind of business you’re in. Write lots and lots of articles. The important thing is at the bottom of your article, you have your website address. Now here’s a couple of things you do.
The first place, it goes to your website.
The second place is to your blog and you’ve got to have a blog. And I like using Blogaweb because it belongs to the Google family.
The third place, I use a piece of software called article-submitting software.com and that submits that article to a 160 directors. What have I got straight away, a 160 powerful links back to my website?
And the fourth place is I look for magazines, newspaper where I can get that article into some article marketing is incredible.
There is another thing you’ve got to do. People can make in different ways. Video is the biggest thing that has ever happened. If you don’t have your own channel on YouTube, you’re in big trouble. If you don’t have your own channel on your organization, if you’re a big organization, you need to have your own video channel because people coming, just think how much more effectively you can connect with your audience. If they are looking at you, they’ve seen you, isn’t it easier for me to sell widget if I’ve got a channel. I will show and I’m speaking to you about it and just seeing a blank piece of paper.
What about audio? Having some of the audio buttons, how can you get those audio buttons in there?
Once again, I use some great pieces of software. I use headlinecreator.co.uk to create headlines for me. I use one page sales letters. I use saleslettergenerators.com. So that’s the plural. That makes a one page website and all this does it says problem, solution, buy now.
Now there are many, many more tips on how to optimize your unseen sales force. Go and get some of those free tips at frankfurnessresources.com and take a look at my website frankfurness.com and take a look also at YouTube.com/salestips to see how to put together your own channel.
This is Frank Furness. Thanks for watching.
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