It's Not Stalking, it's a Darn Handshake
So a lot of people ask me, you know, “Alright fine, I’ve got a Twitter account, I’ve got a Facebook account, I’ve got blog. Now what?” especially a lot of companies. Now what? Here is what.
Think of the internet as a big conference or room, or a mixer. You walk in and you start saying hello. See the funny thing is people are scared to friend people up. I tell a lot of people start friending people. Go into search that Twitter, search what you are interested in, see people that say interesting things, click on them, and then follow them.
See people like “Oh, isn’t that like, stalking?” No, it is like saying hello. See, if people are putting stuff out there, they know that people can see it. So think of it as this companies, or people when you go on and you create these accounts. Go start searching out people that have similar interests.
See what I would do is if I would do a conference, I would not go the corner and be like this. It is not a sixth grade dance people. What you do is you walk around, you kind of maybe drinking on some vino. Maybe it was a Jets class and drink a little vino and you listen like maybe just come in and be like “No man, I think the Cardinals are going to kill the Steelers. Hey, I’m Gary. Oh, nice to meet you. How are you?”
That is what you do in real life and the funny thing is with all these professionals and all these companies that sure know how to mingle in real life but when it comes to the internet they want to protect everything. They want to control everything. They feel it is awkward. They do not want to stalk. I get all that. But you have to get over it because the world has changed. And so, what you do is once you have created one of these accounts, you do not stalk, you give a handshake and you say hello and you become part of that conversation.
It is not that complicated. You have just got to let it go. You are not in control of your message anymore. The world controls our message. It has just become the part of the world. That is it. I wanted to make that. See you later.
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