Know how to price. Video

Know how to price.

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Member Since:

6/5/08

By: AdvanstarAuto

Welcome to AdvanstarAuto studios at 5min.com.

Video Info:

How to videos/ Business videos/ Sales videos

Views:4,276 Rating:3 Comments:0

Description: Jeff Schuyler, president of Import Auto Supply in Yuma, Ariz., says proper pricing in a tough...

Description: Jeff Schuyler, president of Import Auto Supply in Yuma, Ariz., says proper pricing in a tough economy is essential for profitability. Schuyler discussed pricing at the APA Conference in San Antonio.

Added:

6/5/08

Tags:

advanstar aftermarket, APA, associates auto automotive convention, customer delivery, hotshot import maintenance, parts parts, preventive pricing, service

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Host: Have you had to change your business strategy this year to accommodate for rising fuel prices in a sluggish economy?

Guest: We just make sure that our prices are up to date and we tried to up our margins a little bit. You don't want the new early prices to come out. Some of the things we have discounted haven't gone by the prices. We are definitely trying to come up with the correct margins, 45 or 46%, a jobber, and a lot of that go to that anyway. We are trying to make sure we get it now.
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