LG Electronics TV Technology

LG Electronics TV Technology Rebecca Brayton: Beautiful design and high quality images are just two important aspects to the LG philosophy. Hi, I’m Rebecca Brayton and welcome to watchmojo.com. And today we’ll be learning more about television technology from LG electronics. Can you tell us more about plasma versus LCD? Rich Zidel: They’re two different technologies, so they both could give you a fantastic picture quality but plasma does is each pixel functions as its own light source. So technically, it gives you the absolute best control of light and color. It also tends to give you kind of the third dimension or that to feel to the picture. Plasma has a glass screen on it which can be reflected so in some applications it doesn’t work for people. You go to LCD it has fantastic picture quality again doesn’t have that screen over it so it’s less reflective and you can use that more for video game application or fix images. Rebecca Brayton: Could you tell us more about the LED backlight technology? Rich Zidel: What LED backlight allows us to do is take all the good stuff that we had in plasma and bring it over to the LCD world. We use to have like four or five tubes that where the light source in an LCD TV. And now by using LED we have 2,880 light sources. Rebecca Brayton: I know energy consumption is a big concern. Are there any green pictures on these televisions? Rich Zidel: We build energy saver into all of our televisions and we allow you then to go and turn that on at the level that you’re comfortable with the TV will lower its power consumption by putting out less light. And there’s even an automatic section the TV will look at how much light there is in the room and it will decide how much it should cut things down. Rebecca Brayton: In terms of sound quality, are there any special features or any in it? Rich Zidel: One thing we do is something called an invisible speaker where we actually integrate the speaker into the test in the TV and then we have special features with in the sounds and something that’s called clear voice, if you’re watching a movie late at night and there’s action and crash, bang and boom and you don’t want that loud but you want to hear the voice, if you turn clear voice then it kind of gives an average sound level. So, it brings the voices up, it brings the bang boom down and you can hear everything without cranking up the volume. Rebecca Brayton: Now, I’ve heard something about a wireless television? Rich Zidel: What that means is you get what we call a media box. To take that box and that’s what you plug your stuff into it. Your satellite, your game controller, your blue ray, what you have you and it will wirelessly send the picture to the TV, so that will be one wire and other than that nothing needs to get to the television. Rebecca Brayton: Thank you very much. Rich Zidel: It’s my pleasure.