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Veronica: It's time to share the love. Hi! I'm Veronica of watchmojo.com and today we are taking a look at the La Senza collection that will have him saying ooh la la. So what differentiates this collection behind us versus the other one?
Tamara Jedeikin: Specifically this line is really our Valentine's Day focus. What you will see is the big sort of bold hard prints and ruffles and frills and embellishments to celebrate the Valentine's.
Veronica: For men's shopping for their girlfriends and wives, do you have any tips and advice when shopping for lingerie?
Tamara Jedeikin: A lot of our male customers tend to go for something that's racier or maybe more revealing but we are seeing a shift in lingerie in general and I think men are picking up on this trends of making sure that it's soft and feminine and romantic and of course that she is comfortable in it.
A lot of our curvier customers are coming in and we are often recommending something like this cut which is a baby doll, which does sort of enhance little more in the chest area but covers a lot of the rest of the body in a very flattering sort of A line form. We recommend something that has maybe a little bit more ruffle or fullness in the cut. We also have a lot of different options with padding removable padding push-up that kind of thing to sort of enhance that area of the body. And this obviously will add volume.
If you are looking for an effect of a little bit more fullness, I recommend something similar to this, which has ruffles all the way around and creates that additional volume. And it's sort of harder to tell what's underneath and it's also very feminine and romantic. What we found from a lot of our customers; they are telling us that they are really loving the boy short, especially the low rise boy short because they actually sort of enhances the roundness of that area without necessarily the height of it.
Veronica: So what should a girl take into consideration if she wants a sweet look in the bedroom versus a sexy look?
Tamara Jedeikin: Well, I pull down actually when baby doll and panty set that we would best describe as very sweet. The cotton fabric, the pink underlay, the little bows and the ruffles really package her in a very sweet package. And start contrast to that we have what we are calling more of a traditional Valentine's sexier feeling with the mesh bodysuit. It's really a little bit more of a traditional French lingerie, color palette with the contrast of the light pink and the black but this definitely is more of the sexy look versus the sweet.
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