Launching a Business Action Plan
Welcome to execution. We’ve seen how to plan. We have realized how to plan. We must act. We must deliver an action plan. That’s why I'm fit and ready and that’s why it looks a bit different, we want to act.
We have seen before how to have a benchmark, how to display it into marketing objectives, very brief and very clever in phase. And then now we are answering and we’re saying—answering a question of how can we cater to these objectives. We have clear objectives. We have now to deliver the goods. We have to do the work. We have to act.
Let’s look on the phases and the issues and the chapters within the third question, how are we going to do that and the answer is a Budgeted Action Plan. So, as you can see the first one is called main cooperative bodies. Main cooperative bodies’ means as you can see here, we have to find symbiosis, so we have to find friends. So we cannot fight all the time our competition. We have to meet east and west, we have to meet left an right, we have meet our competitors and to realize with who can we collaborats and this is very practical. This is the beginning of answering to how.
We have to answer a very basic formula in marketing. How can we prove that we, one plus someone else and another one is more than two? If I can create an advertising campaign and I can spend half of the money and I can get 50% remaining, 50% from another business, non-competing business, I can do much better than each in everyone individually. So this is just the first approach of this, being very pro-active and then understanding what to do.
In regular business life, everything is busy, everybody is hectic with time, time management is not something we teach now but it's important to know how to improve with my time resource. People are trying to do everything they can, every opportunity they can jump on they will without prioritization. Well so far, we have proven that we need to prioritize even when we stick about something very practical. Okay, who is this? Collaborative Body, is it the non-profit association? Is it something to do with the local municipality? Is it on other business, which business? What are the terms and conditions that we can interrelate and prove very basic important formula, one plus one is more than two.
So, we can say and we can set a list of possibilities and then we came as management decides. Okay, again, priorities. What can we go for, who should we meet, what can we offer in order to deliver the formula into a practical output. We are in a practical chapter.
Moving onwards, very basic element, irrelevant for entrepreneurs, what have done last year that we can maintain. So for example, we if we did a very clever sales week in September, it was the first time we did it. It was very successful as you can realize and understand. Let’s do it again. In the third week of September, it was a great success. Let’s just copy paste whatever we have done on the good side, let’s duplicate it again and try to do it again. This is not really important. Now it's very clever, it is the check list. Most of you so far, that’s what you were doing and I'm sure you’re doing it successfully and this is more of the same. But let’s see, what is more intelligent catering to again, the objectives. We have these set of objectives, we’re going to cater to them and we’re concentrating a two main sections now.
First of all, are we going or do we need to develop new products? Speaking about answer of model when we spoke about section two, we spoke about ants of model when once we spoke about marketing strategy. Can we develop—should we develop new products? If we have opted for a product development strategy, of course we have to describe it here. Over then it was just one sentence describing a wish, which is a business objective. And now, we have to describe how we’re going to go about it. Which products and sometimes it’s as important as the product, we need the whole marketing plan for this product. What about it's pricing? Once we speak about product and pricing, some of you might remember. We spoke about marketing mix.
So slowly, slowly all the elements we have seen are finalized here and finalized here is the funnel towards the execution phase. So once we have that, we know what are the new products we want to enhance, what are the new services we want to enhance and obviously, with the relevant price, and price which is according to our policy. The main issue of this chapter are these marketing activities.
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