Hi. I'm Dale Beaumont and welcome to Get Publish T.V. This is the only show on the extent to help you to write, publish and market your own best selling book in around eight minutes a day or less. Now in today’s video we are going to talk about type savings and were going to talk about why it’s so important and we’re going to talk about some of the key decisions that you’re going to have to make when it comes to this all important process and before that what I want to do is talk to you about some of the exciting that happened to me just two days ago.
I’ve got an oversized envelope in the mail and so I kind of open it up and inside with this magazine. Now I’ve never actually even seen or heard of this magazine before. This is the official for the gift and homeware industry. It is called GiftRap and so it’s going to be trade though it’s like why I'm getting this magazine out of the blue.
So I flicked through and on page number four was a picture of my book and it’s actually being used by the editor to write a letter into the other tab than you can actually win one of the copies of my books so that was quite cool because it’s great to get major publicity. It’s even better to get publicity when you don’t even expect it. They just sort comes out of the blue.
So that why I'm was kind of excited and then at the end of the magazine there is actually this section right here and it’s a book reviews and again this is talking about the idea of writing a book. It gives you a lot of credibility because I would probably scan this and put it on my website and when people look at this they can see that there's a book here by Napoleon Hill and Napoleon Hill is the author of the called “Thick and Grow Rich” which is one of the highest selling non-fiction books of all time so millions and millions of copies. Let’s say a book like that.
This book here is by Richard Branson and I like the guinea, it is much of an introduction and then right next to Richard Branson is my book. So that’s kind of pretty cool and again what is the message out of this is that if you are active consistently then opportunities come up sometimes that you don’t even expecting it. What's great is that you leverage office by you know scanning it in, find a copy in it, giving it out to people or putting it on of course on your website like I mentioned and that’s about that.
Let’s now talk about the subject of type setting. All right now first of all I didn’t really understand what typesetting was. This is how naïve I was 19 years of age when I wrote and published my first book. After I finished writing it and had it edited someone said we got to, to get a type set and I was like “What is type setting mean?”
Since discovered that type setting is actually taking your book in and laying it out in an actual book format because normally when you’re writing your book, you’re going to write it in a permanent wood or something very, very similar which is a basic near program we just write in text and normally the pages are A4 pages and what then you need to do is to type those words once they’re edited of course and prove that you’re happy with them. And then put it into preferably another program where you actually going to do the type setting.
Now what we would normally use is these set of examples. There are dozens of different of programs that the typeset is in graphics design is used for this type of stuff but programs like maybe Quack Express or another one is very popular in design that is the few different examples. But one of the biggest mistakes that first time office make is that they lay the book out in Word and normally they even do it themselves or they paid maybe you know a friend of this do it something like that.
And if you lay a book out in Word it doesn’t really look professional if I can be kind of verbally honest with people because Word is good program for writing letters. It’s a good program for you know basic type of stuff but if you actually want to have a book and make it look professional then your limitations to the design capabilities within word. There are certain things that just can’t do because it wasn’t built to actually layout in design books. So what you really need to do is you need to get your book your layout and design by someone who I would say would be a professional.
And I recommend going with someone who types at books for living not just the designer because there some graphics designer out there that do business cards brochures letter heads and you make other that say, “Can you design my book? Can you lay out for me?” And they may say something like “Yeah! I can. I guess I could probably do something like that” but if they make a comment like that to you. You kind of know that they’re not really a professional. I mean they don’t do it all day everyday.
And therefore they’re probably going to be slow up. They’re actually going to pull and make more mistakes and they may not be as up-to-date with the best use of fonts and your design what's kind of hot and what's not. So I recommend always if you can, it’s not always possible but try to go with a professional type set up. Now in the future episode I’ll talk about way to find professional type setters but in the meantime you know you’re just going to do Google searches or you can talk to other friends or other publish office but find someone that is a professional. That would be my biggest recommendation. Find a professional and do not lay your at in Word because when someone gets your book they just you know that it isn’t all the certain quality and standard which most books are designed in.
So here's an example of a beautiful, beautiful book that was just sent to me today by a friend of mine and you can see the types at the internet for if you grab a seat there but you know it’s beautiful. Right on the lay down it’s very attractive to the eye. There's a lot of good space. There is a good use of diagrams. You got some great use of a chapter, titles there as well. It’s just very clean professional book so when I look at this I immediately say “Gee, this person is serious.” They know what they’re doing and makes us strong first impression. Did I say never judge a book by its cover but we always do.
We always judge books by a cover. We look at that cover and we feel it we can see if it’s hot, if it’s soft, if it’s in a flimsy paper. We always look at the design of the cover but that’s not a topic but when we look at the paper that is printed on and then we flicked through it and we make a judgment decision.
It’s real shy to say because sometimes books are brilliant but we looked at them and say does this book look professional? Is it something that I want to read? Because when someone reads your book they’re investing some time of their life. There’s my ambassador going off and they’re investing time of their life to actually read it and then when I want to make sure that time going to be well spent.
And if your book doesn’t look in our other certain standard then they may just make a decision that say you know “What I’ll probably would just stop, put that back on the shelf and I won't take time to read it” which is real, real shine. So I'm almost running out time. What I'm going to do is in the next video I'm going to talk about some of the fundamental decisions that you’re going to have to make when it comes to the typesetting process and so list all those out tomorrow and well go through them in a little bit of detail and then we’ll expand on them even more in future episodes of Get Publish TV but make sure you remember the main points of what was spoken about.
Type setting is a key element to the professionalism of your book and that will affect whether your book will be picked up by a publisher or distributor or international publishers or even the media. So it’s very important. Make sure you use a professional program. Do not lay out your book out in words. It’s good to start in Word but then you want to move out of Word once it’s all finished and being edited and proofread and the other message was use a professional typeset up, one that does it for a living because they’re going to know exactly what’s needed to make your book look fantastic.
All right that’s wraps up this video. Please leave us your comments in the comments section below on GetPublishTV.com. We really want to get your input of this video. If you had a good experience, bad experience or whatever, let us know because this is a great opportunity to share ideas and network without the office because we’re going to all learn from each other as well and I hope to learn from you so please leave us your comments below. This is Dale Beaumont from Get Publish TV. Thanks for watching. See you again next time.
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