Autoresponders - Internet Marketing Pillar #4
Okay and has anyone used an autoresponders? Does anyone know what an autoresponder is?
Typically, not many people are aware of what autoresponders are that most people have actually used one. Autoresponders aren’t automated replies that you set up when you aren’t able to read your email. That’s what a lot of people actually often think what an autoresponder is.
What autoresponders are, are anything delivered by email on an automated, pre-meditated and often personalized basis. So what that does mean? Well, autoresponders can be newsletters but they also can be emailed courses. They are also used to deliver e-products, free products and build your own opt-in list, an essential part of internet marketing.
You can actually use design templates. No HTML, no coding knowledge is actually required. Newsletters can be pre-loaded into our autoresponder and the great thing is they don’t actually have to go out when you press submit. You can actually program, find your newsletter as used to go out. If you would send the newsletter every Monday morning, you can type of send in and order the map so they actually go out over the next seven weeks.
Email courses can be free or paid for. You can actually have someone subscribe to email courses automatically from your website and deliver this content to people by email, completely automated and actually you receive money automatically by doing so. You might be able to build that into your own business structure.
The course can deliver attachments with text or video. It doesn’t have to be just emails. The fantastic thing is everyone will receive the course at a different time. If someone opts in on the first of May and they might receive the first email a few days after that. However, someone opts-in in the first of June, they will receive their first email on perhaps the second or third of June whenever you actually program it in, two or three days after they actually subscribed but the great thing is everyone is receiving a different part of the course at different time. Everyone doesn’t actually have to follow the exact from same time scale when subscribe initially at the initial point.
You can actually give something away for free. For example top ten tips from your industry and people will receive the free e-book by email if they opt-in to your email list. This is one of my opt-in lists. Some of you might have seen this. Some of you perhaps not and all people have to do is enter their name here, their email address here and click send me my free report. They will actually receive a free report about 12 pages long on the top ten search engine automation stakes.
Now to improve my conversion in this page, I’ve added my photo. I’ve also actually put a little bit of audio that people can play as well. So the moments I’m getting something between 13% to40% of people visiting that page, actually putting their name and email address and subscribing to this and adding themselves to the list.
So that’s the phenomenal opt-in list but the reason that I’m getting that kind of rate is basically and it’s a very simple page. It’s got one counteraction. It’s got the photo there. It’s got proof, who it’s about and it’s got a little bit of audio there as well that you can put on your page.
Now what people want also get once they actually click “send me my free report” to my site is to go to this page and it tells them what’s going to happen next. What’s going to happen next is you’re going to get an email and it’s going to look like this. I want people through the process. I could call it easily just go back to my site instead of putting people onto this page. I’d rather set people through the process and say you’ve got to confirm and that’s what a double opt-in is. It means they’ve got to put their name and email address in the page and press submit but they’ve always got to confirm when they actually receive the e-mail that they do actually want to receive the free report or subscribe to your email address.
If they double opt-in, this will ensure that you’ve got very little chance actually sending out, spam yourself. You’re only actually emailing people that want to be emailed. Okay, successful email delivery. Servers need to be trusted. This basically means that you should consider outsourcing your autoresponder. If you’ve got an email list that you want to contact on a regular basis, it’s going to take a while for search engines to actually trust your domain. If you outsource this job to someone else then that domain will be trusted I’m afraid a lot more than your domain.
Email addresses need to be trusted. Third part party autoresponders have arrangements and place with email providers to appear as a trusted domain, 99% of emails are delivered. Your email is very likely not to go into a spam folder. Now Aweber, that’s aweber.com is one of the most trusted third party autoresponders and I’d certainly highly recommend and I use them myself at the moment.
Okay, that’s the aweber website. Now, go to it yourself, just have a look at our site. Their service is actually costs $19.00 to $95.00 per month so it’s worthwhile experimenting with that. That’s an example of an email that I’m sending out to my list. What you can actually do is personalize each email by going high name that will automatically insert the person’s name into the email that goes out.
Now it’s great to actually personalize the emails, make it a little bit more personable as opposed to formal when you’re actually communicating with your email list. You’ll build up a relationship with people much quicker.
Now the autoresponder funnel is an important process to bear in mind and that is first of all, give people an incentive to join your lists. Give them some free information, give them a free report. Give them props of free pieces of software, depending what business you’re in but how to think about what you can actually give people for free.
Number two relationship build, you need to actually demonstrate that you’re on authority in your field to the person that has subscribed to your list. If you do that then they will be much more likely to buy from you in the future. You’ve probably heard that it takes an average, something like seven contacts before you can actually convert a new contact into a sale when you’re in business. If you can automate this process, you’re actually making the whole process a lot easier for yourself.
Try making a minor sale first of all. It’s much easier to actually make a minor sale for a few pounds perhaps to actually sell a report or an initial discount consultancy fee first of all. Then make a personal contact before making a major sale. It will be part of the relationship building process.
Okay, let’s have a look at Freddie’s funnel. What does Freddie do? He owns a golf shop. Well, a great example here and this is something that some people could do in their businesses, something like this. He might have a bunch of old golf magazines or what he could do. He could actually sell his old golf magazines on eBay, on this local eBay site.
Now the great thing is he’s probably not making any money from that. He’s maybe selling for 99 pounds a coffee or even less but what is he doing? He’s building a list. Did you know that when you use eBay, you can actually email all the people that have actually bought something from you? So if he builds a list from thousand old magazines that he’s got around his house, he has a thousand people that he could potentially sell golf clubs to at any point in the future.
Let’s have a look at Jane’s funnel. Now Jane has chosen to offer a free report in how to recruit the perfect sales executive. That’s for clients but she’s also built a relationship, a strategic alliance with an online psychometric analysis tool to recruit candidates. That’s two different ways to attract candidates and clients in the future.
Now that’s Pillar #4 autoresponders. Remember autoresponders remove the reliance in search engines, other forms of advertising by letting you collect visitors’ data and market to them at any point in the future. Don’t rely on Google. Don’t rely on Yahoo. Don’t rely on the search engines. Make hay all the sunshine, it’s great to actually build all that website traffic but what you need to do is build a list of your unique visitors so that if for any reason, the search engines choose to rank you further down in the future, you’ve got list of clients that you can actually market to in a regular basis.
Build up relationships with people. It doesn’t matter if you don’t actually sell to them until a year, two years down the line. The important thing is it doesn’t cost anything to actually keep that relationship going because you’re communicating with your list anyway.
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