Learn about Key Customer Portfolio Management Video

Learn about Key Customer Portfolio Management

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4/28/09

By: Oxfordlearninglab

Oxford Learning Lab is a channel dedicated to marketing strategy masterclass. We work in collaboration with internationally recognized experts.http://www.oxlearn.com

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How to videos/ Business videos/ Marketing videos

Views:2,136 Rating:5 Comments:0

Learn about Key Customer Portfolio Management -

Learn how to manage key accounts using Free Net Cash Flow model.

Learn about Key Customer Portfolio Management -

Learn how to manage key accounts using Free Net Cash Flow model.

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4/28/09

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Learn about Key Customer Portfolio Management buisness lessons Customer Portfolio Management education Free Net Cash Flow model Key Customer Oxford Learning Lab Oxfordlearninglab Marketing mba

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Prof McDonald

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them' which has sold more than half a million copies, and more than one hundred articles and papers.

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