Male: These days we all need to ensure that every dollar spend on advertising counts so take a look at how they do it down under courtesy of EO Sydney member, Leona Watson
Leona Watson: My name is Leona Watson and I'm a director of a company called the Cheeky Food Group and we do teen cooking adventures for corporate Australia. Corporations come to us when they need to have like a team building activity, they got a conference on or even like clown entertaining and they want to get people get together and bond talk in pretty relax kind of environment incredible to the party and it just makes people smile. And of course the other good thing is that they actually get to eat whatever it is they have cooked so that’s like an immediate reward.
The biggest thing is the challenge to actually financial concept down there so that people are going to realize what it was, look at some of the other traditional marketing methods that we were using and they do stop to what's affecting us especially when you got a pretty tight market you know who you going for.
So, the great thing is to being out and check Google. What I found was that after about first to four months I actually feel lot more confident with it. So I set a pretty bit more money into it. Sad to see some really good leads coming in and quite genuine leads and that was really important rather than people who would don’t even know what they are after.
I think that one of the good things about that actually have clicked through the websites so they already have a bit of idea about you. You don’t have to be a great smart marketer or business executive or anything you got to use it. You just need to get a computer on and just look at the basic spreadsheet and test imply with it.
Male: Of these days leads from Google represent 80% of her new business that’s huge.
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