Learn about Pay Per Click Advertising - Part 2/2

Learn about Pay Per Click Advertising - Part 2/2 Okay, let’s talk about pay per click advertising. Now there are three main players in these markets, Google AdWords, Yahoo Search Marketing and MSN AdCenter. Now but far the most popular at the moment is Google AdWords. Certainly if you’re new to doing this and you’d like to experiment with it that’s the one to go for to begin with, Google AdWords. Google AdWords is most popular. It’s easy to use. It’s the best place to start adwords.google.com is the website address that you need to go to. Okay, so that’s the Google AdWords website. Now you have two options, a starter edition or standard edition. If you’re not sure what you're doing mostly, choose the starter edition. All they are going to ask for is information like your location, your website address, and your keywords. Remember you’ve already researched your keyword phrases using the word tracker tool. Google have always got a good keyword tool that you can actually use and research further here. Choose your currency, set your budget. Now you can actually set a budget per day and also a budget of maximum per click. Now it’s different for each industry. Some of these industries, you can get lots of good traffic for 10 cents per visitor and other industries, it might be $5.00 per visitor you have to pay. If you’re in financial industries, it all depends in your industry but it also depends on the value that you can actually get from people visiting your website. So that’s worth testing comes into it is essential that you try and convert, get everyone to actually leave their name and email address. You can mark them in the future so you increase your value of your visitors. That’s where your advert will appear, using Google AdWords either at the top here if you’re paying a lot per click or perhaps somewhere near the bottom here if you’re not paying so much per click. So have a look at how much you’re willing to pay. Test different amounts. If you’re actually willing to pay maybe a dollar plus per click here, you might appear up here. You might get better conversion rates up there. It might be worth your while. It should be a part of your testing, part of your marketing campaign. Okay, analyze your ad success. Analyze the number of clicks and impressions. Impressions are the number of time your ad is actually displayed. Google AdWords will actually give you this information. It’s very easy to find. Have a look at your click through rates. Have a look at your ad position. Have a look at the cost of the campaign, that’s the cost of per click per day and also obviously you’ll probably going to get a budget per month. Do a little bit of a test to begin with but come back to us and hopefully maximize your success. Make sure obviously, your campaigns make profit. Make sure you actually draw a line under it to begin with and say that you actually stop after a $100.00 and do specific tests. Maybe do over a few days, test it over a weekend, test it over a few days, see what days have best conversion rates for your particular business. You can actually set your advertising campaign to come on at a certain time of day or to actually run through it for a day in a 24 hour basis. It might have different conversion rates, how the different impact in your business. You need to ensure it’s as successful as possible for your business. Okay, that’s Pillar #5, paid advertising. So that’s just covered directory listings. If you’re serious about marketing your website online, get listed in yahoo.com. Get listed in business.com. Get listed in the open directory project, okay? Text link purchasing, text link ads and text brokers, they’re great websites to actually start off with. Do one text link ad to begin with. Try and actually see where you like to begin with in search engines, maybe do it for a couple of months and see where you lie after but actually incorporate as part of an existing internet marketing strategy and don’t just do that. And pay per click advertising. Pay per click advertising is the best way to build up a quick amount of traffic to your website. For instance, if you’re doing some kind of launch, some kind of product launched a couple of month’s time. Pay per click advertising will get you thousands of unique visitors that you can certainly market your product launch to. So as hard as precocious, it depends on what your business model actually calls for.