Daddy Clay: Hey there! Welcome back to the lab. I’m Daddy Clay joining me in the studio today it’s Greg and Ranvir, co-founders of Lil’grams, a very cool modern baby book for tech savvy parents. Come on back and we’ll tell you all about it.
Today’s show is brought to you by BabyBjörn. This is there plate and spoon set. One of the really cool things about this, this has got a nice little lip, kids that are learning to use utensils they can load their food up using that back stuff right there. It’s a very cool product, BabyBjörn.
Well, thanks a lot for coming in today, guys. Tell me a little bit about Lil’grams. What’s so cool about this website?
Ranvir Gujral: Well, so we made Lil’grams for sort of the parent, the super-busy parent. We tried to create a new version of what our parents had originally in their parenting related books. And most of the time you still get these baby books as a gift.
Daddy Clay: If you want some I’ve got about half a dozen under the living room chair, huge stack. I don’t even have the name.
Ranvir Gujral: Yeah, we always see so that’s pretty typical we found. You usually get one or two pages and then may be we realized is that as sort of like we’ve progressed sort of what the tools were used like online blogs, Facebook and all these other things that there are new ways that we could capture memories and so what Lil’grams does is make it super-simple for parents to capture a memory wherever they are. So they could be at the doctor’s office and send a sms. They could be in the park, can send a tweet. They could be using Facebook and send us message from there. So from a variety of places they can create a new memory. And we call Lil’grams because it’s like a small little telegram; right, a tiny little gram about your baby. We’ve got six kinds of grams in this system right now. They’re mapped just sort of key milestones as your child is developing. A first gram for first time, or word gram as he starts speaking, etcetera.
Daddy Clay: one of the things I really like about this, its digital scrapbook in a sense and it helps you bring together because we are all doing this. Parents are doing this. They are sending tweets out, they are updating Facebook profiles, they are taking little pictures and making little movies and what’s really nice about your site is it helps bring organize, preserve and bring all those things together.
Ranvir Gujral: Yeah, it needs to be easy, right. Actually it was even easier when there was just email, but now as I only know some people on Facebook. They only know how to reach other people to Twitter, and there are a lot of new challenges in terms of how do I get this message out.
Daddy Clay: Well, one of the questions that I would have is, okay, so why do I need this as opposed to just using my dotMac account to create websites and share my photos in a secured way using that? Like what are the advantages of Lil’grams over something like that?
Gregarious Narian: The difference that we think we provide parents is context and convenience. Context meaning all of these photos, and videos, and things that are kind of hanging out there either are now organized into the milestone that are important to parents if people wish they kept track of. Now you can actually do all that, track the first, be at the doctor’s office, get the latest height and weight measurements and literally send us a text message with that height and weight into a growth graph.
So we track the context in a way that other folks don’t and in convenience. Where everywhere you want to be, this point is still difficult to update that website and to update friends and family when you are on the go.
Daddy Clay: Well, thanks a lot for joining us in the studio guys. The URL is --?
Gregarious Narain: www.lilgrams.com
Daddy Clay: Check it out, see if may be it’s the right thing for you, I want to thank our sponsors BabyBjörn, cool cup and spoon. You can feed the baby while you are reading Lil’grams for the month and going over all the cute videos and pictures that you took.
Hope you’ll checkout Lil’grams, thanks very much BabyBjörn, we’ll see you next time here in the lab.
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