Male: Well, a delightful thing happened today. We came across a piece of smart marketing. We came across Denmark that we never do, we think it is kind of unusual if you can see some smart marketing.
Female: About six months ago we got our iPhones and then we got our Jawbones and I posted a little video on you tube about my Jawbone. And, this morning I saw there was a new comment on it. So, I went out and check the person’s channel, which made the comment and found that it was the company that produces the Jawbones. They created a channel all about the Jawbones they searched You Tube for videos that other people had made about the Jawbones and added them as favorites.
Male: Smart marketing, they have created value by creating a market for the Jawbones on You Tube by net working people, who can help them promote the Jawbone and they have created a site of fans and would be fans can get together, brilliant and that is your micro chip menu.
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