Jessica: I’m here at the Mizuno Test Facility just outside of Atlanta, Georgia and with me is Chuck Couch. We have a special treat for you today. We’re getting a sneak peek at all the news clubs for 2010. Chuck where do we begin?
Chuck: Well Jessica, I will start with the new MX 1000 iron that’ we’re going to launch and this is built for the mid, the mid to high handicap player. And what that player is looking for is a lot of distance, so how we built this is that there’s a core number. And that’s actually the spring like effect of the phase and for a driver that’s .822 so a cheap goal on this was to make this iron the same .822 ratio. So just like a spring effect of a driver, you’re going to get that in iron and that translate to amazing distance.
Jessica: That’s pretty special, how exactly did you do that with an iron?
Chuck: That’s a great question. The face material is for propriety to us. It’s called ES230 and that’s called hot metal steel and that hot metal we can make real thin and real elastic so you can get that great spring like effect.
Jessica: Alright so what kind of player would this be the best club for?
Chuck: You know if you got a player out there that’s looking for game improvement technology so they want something as very forgiving on misses but get the ball launch easily and they love that long distance, this is the perfect iron for them.
Jessica: Ok sounds good, what else do you have for us here?
Chuck: The next iron that I’m excited to show you is the MX 300, now this has wide tune pro technology. This iron is built for the player that kind of titter totters back between game improvement and a better player themselves. So in the players position I looks fantastic, very conservative, thinner top line, nice leaker sole but the back is packed with technology and the wide tune pro is right here. And what this does is expands and extends the sweet area for miss hits but leaves a lot of meat behind the impact area so they get that great feel.
Jessica: Okay well looks like you have a couple of clubs to finish out the bag.
Chuck: Yeah, there were really excited to launch this, this is a MP T10 wedges and it comes with 2 wonderful technologies. The first one is grain flow forged, that’s how we produce our forgings, that gives you that great feel and no where do we feel like you need better feel than in your scoring clubs, we have a lot of touch shots. The other awesome part is this new quad cut groove technology and this is as taken that groove, depth, width, shoulder radius and draft angle to the nth degrees so you get amazing stopping and spinning power.
Jessica: Well this line sounds pretty amazing but I know you have a ton of other new products you want to show me so let’s move on.
Chuck: Yeah I’m going to bring in David Llewellyn he’s a director of RAD for Mizuno USA, this is about to take you to the other 3 new projects we’re going to launch.
Jessica: Alright sounds good, thank you so much for your time.
Chuck: Thank you Jessica, pleasure.
Jessica: David thanks so much for your time, Chuck took us through the MX lines so now we want to hear all about the MP line. What’s up first?
David: Let’s start off with the new MP 58 featuring dual muscle titanium. We’ve been able to forge in to the head a titanium inserts right in to the muscle pad on this cavity back design. Now what that does for us, it allows us to have lots of thickness behind impact but because titanium has a lower density than steel we’re able to displace discressionary weight at around the perimeter. But the muscle pad what that buys you is the solid fill. So that allows us to keep the solid fill perfectly intact but have more perimeter weight into the golf club.
Jessica: Okay, so what else is going on in this line?
David: Another exciting technology is Mizuno’s latest muscle back design which is MP 68. And you know just looking at the golf club somebody might think hey, they’ve been making muscle backs for decades. 10 years ago we didn’t have a software to do modal analysis, we didn’t have the software to precisely locate the center of gravity and designed the exact moment of inertia that we want. so using this simulation tools, We’re able to go in there, pull a gram here, pull a gram there so at the same time we can make, it feel even more solid than the previous generation muscle back.
Jessica: Well David it looks like we have one more club left to discuss.
David: Yeah we’ve talked about the MP 58 and the MP 68, but also we have a new hiber golf club this is called the MP Fly High and actually we call this direct long iron replacements, because there are 2, 3 and 4 and basically what they are is easy to use iron. Basically the MP Fly High because it is MP is built for the MP players eye, a little bit thinner top line, less offset but because of the technology that’s built into it, it all gets up easily on a penetrating ball flight. and also because of the new face technology that we’ve incorporated. It can inspect some decent distant games as well.
Jessica: You know I have to say a 2 iron is a really intimidating club for me, but this one actually looks like there’s a bit of forgiveness.
David: Yeah actually there is, this is a hollow structure. The body is made of 431 stainless steel and the face is a material called 1770 stainless steel maraging steel. What that allows us to do is to make the face very thin and very hot which gives us a higher COR or coefficient of restitution of the face. Increase ball speed and because of the weight savings that we have, we can place the center of gravity low and deep so that comes off hot and gets up quickly nice penetrating directory.
Jessica: Well this all sounds really special, I can’t thank you enough for giving us the sneak peek look and all the newer equipment for 2010. so thank you so much for having us out.
David: My pleasure.
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