Today, we are going to be looking at a sample Craig's List Computer Services Ad and talking about some ways ,that we can improve this particular Ad and make it a better part of a Marketing Campaign. Of here we just right into talking about the different components of this Ad. First of all, with any Craig's list Ad you want to create a Compelling Headline. Headlines are particularly important in a plain-text Craig's List Ad and if some of you are not familiar with Craig's List is www.craigslist.org and it's a particular service, where you can post lots of different Ads sample in lots of cities. I am sure most people are familiar with that, but some people may not, have used this as a part of their marketing efforts, but it is a pretty common place to post Ads .So especially, with your Craig's List Ad, you need to be really cautious about your headlines, because you are going to have a Ad that is pretty much a Plain Text Ad, if you are dealing with Craig's List.
The name of you company, your phone number is not a headline. So ,in this case just tick a person just had a company name followed by a phone number for the place and that's not going to cut it as a headline especially not, when you don't have, when you have the inability to post any sort of a logo or anything that's going to identify you, other than your company name. You need to make sure that you have a compelling headline, that really tells what you do, because you are not going to have that other context.
The Right Headline is going to attract Ideal Prospects and it's also going to ensure that you don't get the attention of those who are not going to benefit from your services. And this is particularly important also with Craig's List, because it's a free service, so, you really going to have less targeted Ads ,then you would even get in other types of alfa locations that don't have to pay for it like Pay publications or our phone books, phone books are usually free, but people occasionally will have to pay for things where you are going to post Ads in. With Craig's List, it's completely free so you are really throwing out a pretty wide net.
A Great Headline is going to say something meaningful about you, so it's going to say something meaningful about your company, and it's going to explain what you really do. So it's going to explain exactly what your company is about. It's also going to stress the benefits of working with your firm and that's going to be really important if you want to sell your services and you want to capture attention of people, that might benefit from them self. Think about these three things, when you are designing a Great Headline for any Ad and particularly for a Craig's List Ad.
So what does your headline say about you? In an only semi-targeted Craig's List Ad that's going to go out to the masses, your headline is extremely important. First of all it is your first and often only chance to grab attention, so you have limited space, you have limited time, it's really going to be your only chance to grab attention and it's also giving you the first thing, if you all are going to see about your Ad. It must be specific and focus on real benefits, so it's really important that you are very specific about what other else you do and you are very specific about the benefits that you are offering.
It must speak to your ideal prospects, customers, and clients. So it's going to have to appeal to, what are the things that the people you are targeting and are going to be looking for. And that's really how you going to lead out those are the people that are not going to be interested as we were talking about before, so that the people that you are carrying Ad towards are going to know, that you are talking to them and they are going to be only ones that respond.
Use a headline that stresses unique business benefits. So as an example, Do you want to solve your computer problems, increase your productivity, and improve your bottom line?That would be a pretty strong headline that would tell what you do, grab their attention,and speak to the problems that your ideal prospects might be having. So just really think about your headline, your headline needs to really say something about you. It's really important part of your Ad. Good day.
Male Speaker: Do you want more of the best, steady, high-paying computer business clients? Then sign-up for free proven computer business tips now at ComputerBusinessTips.com again that's ComputerBusinessTips.com.
Transcription by:
Scribe4you Transcription Services