Hi everybody, my name is Alex Centeno with Merkados Interactive Partners once again and this is our sessions of broadcast. Before we start, I would like to direct you to our websites. Merkados.com or shortmediadesign.com if that’s easier to remember.
For all your online marketing needs or digital media design needs. If you have any questions about this, you can send us some email or call us and we’ll be more than glad to help you out with, whatever your marketing needs are.
Anyways, first of all, thank you so much for watching and for improving or trying to improve you’re searching optimization campaigns and your websites out there. I’m trying to make the web a better place because the web already—it’s a pretty interesting place. A lot of things that are not constructive at all so but your trying to make the online experience better, your improving the web and that’s just awesome so thank you. I want to thank you so much for trying to improve your website and all right, so let’s get to it.
In this podcast, what we want to do is just use again an advance apprehends that Google.com allows us to use. In order to check the popularity of our site or of our competitors, it is important to know how popular our brand out there is because it allows us to have a little bit of thermometer of how we’re doing online. If you have a brand, if your doing—if our searching for your own site and how popular it is, and it is not very popular then you can start by having a linking campaign, link popularity campaign or by trying to make it more popular by doing offline strategies like advertisement or you know, magazine advertisement or TV sponsors and so forth. But if it’s not very popular or if it’s less popular than your competition then that gives you a little bit of hands so what you need to start doing to improve—to compete. So it’s important to know. So the operant that we’re going to be using is operant alldell.com and this basically, what it says is, let’s see where the word dell.com appears out there on the web minus show me other results except for the ones in the site dell.com.
And as you could see over here, we have an approximate of 5 million plus results but the interesting thing is, some of these results also are from other domains that are part of the dell.com umbrella like for example the dotcom.8u or the UK one. Sop this number usually are not telling the whole story because also, these domains might in this case, be part of the dell.comumbrella or they might be also own by the company and what we want to check are those sites that do not—that are not owned by dell.com.
So something that we could add here to do that is, as you can see over here, is we could—we could try to add and this one doesn’t work but we could try to add each one of these sites individually. So it could keep adding there like minus site dell.co.UK and minus site dell.com.au and so forth but this would be time consuming and also, we’re not insured that we’re going to have all the sites especially if your umbrella or your portfolio sites is you know for example 500 different sites or so forth.
So this would be not one of those great approaches to this problem. So the other way to do this is with the—in URL dell—so if we remove the word dell from the URL, the problem with this approach is that we would also limit those pages that are not included in the del.com site but we’re including del as part of the URL somewhere in you know in the deeper levels of the URL and we can live with that problem because we don’t necessarily just want pages that are triggering the topic of our brand particularly but what we want to do is check the pages that are talking about dell.com. Not necessarily—specifically about dell.com but that are including dell.com is part of their content. So this works well. So dell.com, we want to search for all the pages that talk about dell.com except for those pages included on our own website and except for those pages that include dell in their URL and we search for those. You could see the number went down to now 4 million plus, 4,800,000 and-so it gives us a little bit of a thermometer or of a measurement of how popular is the site dell.com.
So lets just for example do it against HP.com t just kind of measure them next to each other—HP.com and then into URL, HP and search and you could see 2 million result to almost 3 million results. So, dell.com has a little bit more sites out there or pages out there that are talking about dell.com and HP.com. s in my pinion in using only this tool or only this technique, you could automatically gauge, you could automatically know that dell.com is a little bit more popular in line than Hp.com and what that tells us is that if for example, we’re working for Hp.com that we could include a little bit more resources to our advertisement efforts to try to compete, to try to be more as dell.com or try t d things different in order to try to gain a little bit more advantage in terms of exposure online. But wee can do it right now actually and I just thought about this so maybe it wont work. But lets just g to Google trends for a second and try to measure Hp.com versus dell.com and see what it tells us.
And exactly—as you can see, the popularity of Hp.com in terms of searches, as you can see, wow! Almost the other getting really close right there at the end, actually, Hp being a little bit more popular in terms of searches at the end. So that means that hp is it seems that they’re doing the right strategies to get there and if I was dell, it seems like they’re actually losing market share. You see, so actually that these two strategies or techniques combine can tell you about your side or I can tell you about your competitor’s site with what their strategies are and how to improve those strategies.
Hopefully, you’ll find this applicable to your business and allow you to compete with your brands out there a lot better. Once again, before we finish, I would like to direct you to Merkados.com or sharkmediadesign.com for your media design, digital media design means or your online marketing consultation needs. So you see, if you have any questions, just send us an email, call us, fill out the forms you know, skype us anything out there. If you have any questions, well, we’re more than glad to help you out with those. Thank you so much for watching and see you next time.
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