Hi, I'm Dale Beaumont. And welcome back to Get Publish TV. This is the only dedicated show on the internet to help you right publish and make it your own best selling book.
If you're watching yesterday’s episode, we have a little bit of a elevated money interruption when a whiteboard came crashing down, so thanks for the comments that we’ve had in relation to that we have since I fixed the whiteboard so fingers across that should be much dirty this time around.
But if it happens to fold down again, I may need to make some other plans. But anyway let's continue. Where we’re going to today? Today, we’re going to be looking at book titles again. That’s the thing that we’ve been on for last few days and we are continuing to push through and this should be the last video where we actually looked at the seventh style or the seven themes that we actually started with. To quickly recap, we looked at short titles, long titles, short titles, story or metaphor titles, common sayings with a twist, personal brand, and also serious title. And the last we’re going to look at today number seven is personal brand.
So with this one, personal brand, we’re going to give you just a couple of examples. This one is maybe a little bit more obscure. It may not be unless you actually have developed the personal brand, it may not be right for you but I do what I share with you anyway because it just might be. I'll go through a book, this person is mainly well-known in Australia, he’s called the barefoot investor. So, he’s book is actually called the barefoot investor which is actually his, let’s just call it his media or his stage name because what he does—he is a guy that teaches financial planning so people in the 20’s and 30’s so younger people, how to take control of their finances and begin investing.
It's called the barefoot investor because he walks around everywhere bare thing and even when he does immediate interview—so sometimes like put his feet up on the desk and he’ll do it with—wearing shoes today. But he will do it with his bare feet. So, he always kind of gets noticed because he is again someone is just doing something you know a little bit differently. So, what he’s done is he’s developed the whole brand in the persona around the barefoot investor and that therefore he is naturally called his book for Barefoot Investor because it already has nine recognitions. So another one, these are just off the top of my head now, this may or may not be real books, but I remember that there was a guy that I saw. I think it was on the today show and his name was—I can’t remember what his name was but he was dubbed as the human calculator.
And so the host of the show would say what's 750 x 340 and he would just be able to give the answer like that. So, he called himself the human calculator. And therefore if he was able to write a book then having a book called the human calculator would probably be a really good thing to do. And of course you can back that up with having a really descriptive subtitle, you know, for example how to unleash your inner mathematics genius or something along those lines that tells you what the book is about or how to get better grades at school, whatever.
But again think about that—think that through. There's another person that I know. I heard he’s a person based in the US, her name is—I heard her name is Ali Brown, sorry I have a mental blank for a second there. And Ali Brown, she’s known as the Ezine Queen which is Ezine articles and she talks about how to write Ezine or in-use letters. And so having a book called the Ezine Queen and then your guide to how to write the perfect newsletter for your business could be a really good title because she’s already invested so much time and energy and money into building that into being her personal brand because it already has name recognition that’s probably another good way to go.
Another person, here in Australia her name is—she calls herself the productivity queen so that could be another good way to go as well. Always they’ve got some noises happening in the background hopefully that’s not coming through the microphone you can still hear me clearly, we’ll keep—on and pushing through. So hopefully, you got the idea. You may have seen a bit obscure at the beginning but hopefully now it's, you know, you’ve understood. That was my purpose. He’s understanding each of those seven different styles of books that you can actually write.
So again, go back through if you have it already and the last few episodes and then you’ll be able to put together all these pieces of the puzzle. And the exercise that I said at the very beginning was to sit down with yourself or with a group of people and actually—I sit down and actually brain storm not just with all these random book titles coming from everywhere but go through, explain to them or even show, you know, that the other people with you, these videos and so, they understand each of these seven and then say, “Let's only focus on number one. Let's try to exhaust that particular style.” Then, we’re going to go into number two, number three, number four and by the time you got to the end you should have 10 or maybe 20 in each list which will give you somewhere the vicinity of 50 to 70 or any different titles and then you can go through the start narrowing it down and you’d probably mouth feed the hands that talks about when you come up with the title that is right for you get, you get goosebump, you kind of feel it, it's something happens inside and you go that’s the one. You’ll get that moment but you don’t where it's going to come from and it may not be the obvious one, it maybe something from completely left field and again if you're watching the last video, the video before that.
I spoke about a friend of mine Michelle Bowden in her book title which is called Don’t Picture Me Naked. Again, when I said that, when I just knew that something happened inside, I said that’s the one and she felt the same way as well. But it came from completely left field that it was something I wasn’t expecting but because I had my formula and worked through it and one of them was a shop title and I forced myself, okay Dale think about shop titles, think about shop title and that came up. But if I have that plan that I've just given you then who knows we might never have come up with that title.
So, it's been of quite a big journey the last few days. We have covered a lot and I just want to say this is so important so hopefully you know it's locked in your brain and you can now put this into action and I’d love to hear what you come up with as a result of the last few videos, maybe it sparks some incredible titles for you. If it has, then please put them into the comment section. Let us know, if you’ve maybe in a book shop and you see a title and you go ha, ha! That its shop title or that’s a metaphor title, let us know. So, we can continue our conversation further.
Thanks again for watching us always. Please stay connected with us through the email, Facebook, Twitter, RSS or iTunes and again we look forward to seeing you on the next episode of Get Publish TV. Thanks for watching.
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