Positive Vs. Negative Advertising Video

By: Guest More than a year ago

Hello Bruce, I came across ur video on positive and negative marketing and it relates to a research that i'm doing at the moment and i belive you can help me with an answer to this question. "why would a marketer consider say negative things about his or her product and when is this strategy feasible?" I will really appreciate your help on this question. Thanks E mmanuel

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By: Guest More than a year ago

Thanks, very helpful i'm interested in persuing a advertising career and this broke down the basics for me. thanks again.

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Positive Vs. Negative Advertising

Hi! I am Bruce Wood. I am a full time marketer and today I would like to just say a little bit about two big touching Ads out there, especially on the internet I see this all the time. There are positive ones and negative ones. Now I thought I would give an example of a negative one. A negative one would be like, Don't drive to work, car crashes everyday. That's kind of negative, it gives you a tension, it's like you don't worry we are hardwired to look at negative news because that's how we learned to avoid some situations. Fasten your seat belt and stay safe. That's positive basically and we see these two different kinds of messages. One of the things that I see up over and over that had to do with the marketing top businesses, is that a lot of advertisers trying to get your attention and just swayed you form looking at an opportunity that you have already maybe been looking at. For example, CarbonCopyPRO is tremendous marketing force and they get a lot of attention on the internet and they get a lot of people to look at their deal. Now aren't they doing due diligence on any marketing that covering that you might have considered doing business with is to go online and basically search for that term without the name of company and guess what, the competition knows this and they have decided to make a negative marketing and negative advertising trying to capture the people who are already been captured by CarbonCopyPRO. So that's up to you to consider, do you want to advertise negatively or positively. Now if you are going to advertise negatively, great, maybe it's not work for you, may it probably works for some of those people and they are going to attract a negative crowd. They are going to get a lot of people who go to them expecting miracles and not willing to work for it perhaps and they get what they deserve. People who advertise in a positive way, they are going to attract the kinds of people who when they look at the negative advertising, when they are doing their due diligence, they can see through the hype. They can see what that's all about and understand it for what it is and then move on. Now this happens with just about every marketing company that it's successful that other marketing companies say that their deal stinks. I see it over and over and the truth is there is a lot of good companies out there, even some of the ones that are coming like are good companies, interested to using lots of advertising methods and I think that's all those self destructive. So when you were thinking of placing your Ads, if you were trying to go after positive, you have to present the positive message to people that they will resonate with. For example, if you know someone doesn't want to commute and that's your target market is commuters who maybe sick with the commuting by the way want to find a way to make a living from the home, you might have consider headline like Make money, no commuting. Two positives in the one, they will accept this. So think about it, the positive, negative you know these very analytical when you are looking at other Ads, other people's Ads on the internet and try to learn from what they are doing to making their own success, so that's it. One more working tip from Bruce at PrimaryBusinesses.com, I will talk to you later, bye-bye.

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Social Advertising

Social advertising (public service advertising) is the form of advertising that is designed to educate or motivate people to undertake socially desirable actions. Emotions are a basic component of advertising, and especially of social advertising. Em

http://www.articlesbase.com/social-marketing-articles/social-advertising-574952.html/9461024403

Hi! I am Bruce Wood. I am a full time marketer and today I would like to just say a little bit about two big touching Ads out there, especially on the internet I see this all the time. There are positive ones and negative ones. Now I thought I would give an example of a negative one. A negative one would be like, Don't drive to work, car crashes everyday. That's kind of negative, it gives you a tension, it's like you don't worry we are hardwired to look at negative news because that's how we learned to avoid some situations.

Fasten your seat belt and stay safe. That's positive basically and we see these two different kinds of messages. One of the things that I see up over and over that had to do with the marketing top businesses, is that a lot of advertisers trying to get your attention and just swayed you form looking at an opportunity that you have already maybe been looking at.

For example, CarbonCopyPRO is tremendous marketing force and they get a lot of attention on the internet and they get a lot of people to look at their deal. Now aren't they doing due diligence on any marketing that covering that you might have considered doing business with is to go online and basically search for that term without the name of company and guess what, the competition knows this and they have decided to make a negative marketing and negative advertising trying to capture the people who are already been captured by CarbonCopyPRO. So that's up to you to consider, do you want to advertise negatively or positively. Now if you are going to advertise negatively, great, maybe it's not work for you, may it probably works for some of those people and they are going to attract a negative crowd. They are going to get a lot of people who go to them expecting miracles and not willing to work for it perhaps and they get what they deserve.

People who advertise in a positive way, they are going to attract the kinds of people who when they look at the negative advertising, when they are doing their due diligence, they can see through the hype. They can see what that's all about and understand it for what it is and then move on. Now this happens with just about every marketing company that it's successful that other marketing companies say that their deal stinks. I see it over and over and the truth is there is a lot of good companies out there, even some of the ones that are coming like are good companies, interested to using lots of advertising methods and I think that's all those self destructive. So when you were thinking of placing your Ads, if you were trying to go after positive, you have to present the positive message to people that they will resonate with.

For example, if you know someone doesn't want to commute and that's your target market is commuters who maybe sick with the commuting by the way want to find a way to make a living from the home, you might have consider headline like Make money, no commuting. Two positives in the one, they will accept this. So think about it, the positive, negative you know these very analytical when you are looking at other Ads, other people's Ads on the internet and try to learn from what they are doing to making their own success, so that's it.

One more working tip from Bruce at PrimaryBusinesses.com, I will talk to you later, bye-bye.

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