Hey! It’s Howie Jacobs in here, author of AdWords for Dummies and I’m coming to you in this rice bag for a few reasons. First of all, it’s just before Halloween, so I want in this video with really scary which is when I remove the bag and you’ll see what I look like when I haven’t shaved and I haven’t showered and my hair had just spent 15 minutes doing retake after retake in a rice bag.
So the other thing I want to talk about that’s scary is what’s happening to your Adword’s account if you’re not measuring and observing and testing every single input to justify its existence which is to say, you probably have keywords that have caused you tons of money over the years that you’ve never noticed. You have ads that are running suboptimally that are bringing you not enough traffic or worse are bringing you traffic, it doesn’t convert to sales, you may have placements on a content network that are just sucking, your ad budget dry without giving you anything. You may have pages that in a single tweak, changing a word in a headline, moving something around could double your conversion rate and you just don’t know it because you’re not testing.
All that is to scare you into taking a look at the sales letter for my new telecourse called AdWords Ball. AdWords Ball starts in the beginning of December. It runs through February. It is my best attempt of keeping the people the hands on guidance, support and help and advice that they need to get their websites and get their AdWords campaigns humming where every penny is justified, where you immediately you go in and you set up tracking and you stop spending money where it’s not bringing you returns. Where you can go in and take a look and just put in a few lines of tracking code and all of a sudden, you can see clearly how much money you’re losing on certain things and how money you could be making on others if you just change them around. It’s just like that stuff that you would chew on, those tablets before you go to the dentist and see where you got plaque. Well, before you chewed on that tablet, you wouldn’t know anything. But once you chew on it, you can see those red spots then you know where to attack.
So that’s what we’re going to be doing in AdWords Ball. It’s a course for folks who are spending money on AdWords and do not track and test as well as they should. They do not have conversion tracking or if they do they don’t read the reports or if they read the reports, they don’t quite understand how to optimize the data from those reports and act on them. This is going to be a really hands on course. It’s not for hundreds of people. It’s just going to be maximum of 15 people. So everyone is going to get individual attention and make sure that you get the tracking set up. You will learn how to automate it, how to read it and I know this sounds like a full time job, but really you get to the point where you can do this in just minutes a day and it is probably the best paying job you’ll ever have improving your website performance and your AdWords account performance all the time.
So if you’re interested, there’s a link below here for AdWords Ball. It’s a great course and of course there’s a money back guarantee so if it isn’t, not only will I eat my word but I’ll give you your money back. And are you ready to see what I look like after 20 minutes in a rice bag without having showered or shaved today, here you go! Oh my god! Well, if this doesn’t scare you, then take a look at your AdWords account and take a look at the economy and if that doesn’t scare into spending some money on improving your performance, I don’t know what will.
Again, it’s askhowie.com/adwordsball. Feel free to forward this email to a friend. Why not get my ugly mog all over the internet this week. Peace out. wishing you health, happiness, prosperity and a wonderful Halloween.
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