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Giovanni: Let us talk about some history when it comes to pod casting in order for us to get those whole series kicked off. In February of 2004 a few months later, we start to see media pick up on the term pod casting and the movement. The Guardian newspaper over in London is the first known place that I have been able to track down where the term pod casting was used.
During this article that Ben Hammersley had, basically he was trying have talking about what do we call this new movement as it that audioblogging as it GuerillaMedia as a Podcasting what is it? And this is the first place that I had seen it to come up. However, I believe that the term was coined buy by somebody else that we will talk about here in a little bit.
Couple months later, in September of 2004, we have August Trometer who is an independent developer created an application called iPodderX. iPodderX is important because it adds, at the beginning of the process, a new step. August decided not to just have an application that would consume MP3 files, from in RSS feed, iPodderX did this but what he did, he consumed RSS feeds, read the text out of those feeds, and then have the computer convert that text to an MP3 file which was then uploaded iTunes which then went over to your iPod. This was a really big new solution for folks that were blind.
It was also a great solution for people that are challenge with time and who wanted to consume blogs but did not have a time sit down and read them. They can convert them to audio and enjoy them that way. At the same time that August Trometer created iPodderX, then Danny McGrory used the term Podcasting to download and save content throughout the entire process, and this is you know, another indication that the term podcasting was being generally accepted within the traditional media and obviously within the tech community. It become, you know, basically the ‘coat of the Xerox,’ you know, of the industry and people were picking up on it and using it freely at that point in time.
September of 2004, Doc Searls who is a technology journalist decided that he would go ahead and start tracking the term podcast or podcasting within Google, and I believe this was late September. I think the date was September 18, 2004, he run his first test, and on that day Google returned back 24 hits which is to say that Google had found 24 web pages that have the term podcast on it.
Now, keep on mind this is important because as we look through the timeline here, we are going to see that the explosion and people talking about this term in this medium goes through the roof very quickly at this point.
In fact on October 1, 2004, Doc Searls went and run a test on Google and within a week and a half he came up with 2750 webpages that have the term podcast on it. At that point in time he continued to measure and he found that every few days, the number of pages with the term podcast or podcasting on it would double. It is very important in measuring the health and the vibrant community that was being developed around this new technology.
Again in October 2004, later on during that month, the first phonetic search engine for podcasting was develop and this was called podkey and with this allowed users to do is they go through and actually search through the content of the audio and pick out keywords with an audio. So it allowed users to more usually find individual episodes that had this specific contents and subject matter they were looking for.
The New York Times during that month have reported that podcast across the United States, Canada and Australia and in Sweden, were covering all kinds of topics from technology to movie reviews, to veganism, to politics to every thing. When you get yourself mention within the New York Times, you get traditional media such
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