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Summer Knowles: This streaming online video is part of an explosive growth trend. In North America, online video was 18% of traffic in 2007 and will make up as much as 39% of all consumer web traffic in 2011 according to research from Cisco Systems. The web is not only supporting internet video to the PC screen but also internet video to the traditional TV screen. These streaming videos not only in form and entertain, they help build small businesses.
Joe Savage: One small business that I actually raised and sold horses and they got a high speed connection and they were able to sell more horses because folks remotely could get a video and you know, see a horse in real time and tell the trainer what to do with that horse and watch it and that allowed them to increase the sale of horses.
Summer Knowles: Streaming online video has a variety of uses for small and mid-sized businesses in addition to marketing and advertising. High definition video is saving many enterprises money by allowing them to work more efficiently and remotely but many of these web applications such as video monitoring, telemedicine and video conferencing can create potential bottlenecks online.
Joe Savage: The enormously large files that are uploaded by you know, medical imagery, architecture firms and software developers, at semi-conduct—these guys that have the layouts for the latest chipsets. The files are measured in terms of tens of gigabits.
Summer Knowles: The growing explosion of web traffic and the ever expanding size of the data transmitted concerns some experts who wonder if the web can stand up to the growing traffic. The strain on the web’s capacity is often called the exaflood A name derived from combining exabyte, a word for enlarging computer data storage and flood to convey that the expanding rush of data could challenge the web’s infrastructure. The internet is not one cohesive information pipeline but rather millions of individual computers and privately operated networks all linked together.
Joe Savage: Investment in the internet to keep paced with the exaflood of applications that are coming on board is the critical parameter and it’s becoming a big enough issue that lots of people are becoming involved and we have to be very careful. We don’t have policies that end up limiting the investment.
Summer Knowles: The best way to protect the internet and keep paced with the growing online traffic is much debated. Some believed that a free and open internet system with growth, fueled by competition and innovation is the best approach to create a strong web while others believe that the government should play a bigger role in overseeing the webs expansion and infrastructure. And these websites are just a few of many, with varying views on the future of the web.
I’m Summer Knowles reporting for SBTV.com where small business is our only business.
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