Alex Fees: I'm Alex Fees on Small Business Television. We are coming to you from COSE 2008 or small business conferencing Cleveland Ohio. COSE that’s the Council on Smaller Enterprises and with me here now is Dennis Summer. Dennis, good to meet your sir.
Dennis Summer: Nice to meet you.
Alex Fees: Dennis’ company is Executive Business Advisers and where can we find them?
Dennis Summer: I have a website executivebusinessadvisers.com.
Alex Fees: Alright, what part of the country are you guys located in?
Dennis Summer: In Ohio. I work mainly in Columbus and I do a lot of work in Cleveland and throughout the United States, east coast west coast.
Alex Fees: Executivebusinessadvisers.com is the website. Dennis you are an author as well.
Dennis Summer: Yes, I have a new book that just came out Advisers’ Secrets How to Become a Top Performer, a guide to the 13 most important communication skills used by top performers.
Alex Fees: All right Dennis, I give you a shame most plug right here at the back. Where can people find this book?
Dennis Summer: It’s at Barnes & Noble, amazon.com or on the website adviserssecrets.com.
Alex Fees: Can our assistant conjunction with your company?
Dennis Summer: This is part of my business. I am a business growth specialist and I really work with companies on their sales marketing, financial management and strategy but a new mix I put in there is proper communication. So, I work with CEOs on how they communicate to their investors, how do they give presentations. I work with sales teams on how do they communicate, their listening skills, questioning skills.
Alex Fees: Really. So, we’re talking one-on-one communication or a CEO talking to a board of directors or a house of 30 to 50 people or what?
Dennis Summer: It’s both because I focus on giving presentations, giving seminars. I show them how to do that or I just talk to them on effective listening skills or how to ask smart questions so they can individually use that whether talking to employees or talking to customers.
Alex Fees: Well Dennis, tell me about your background. What got you to the point where you're knowledgeable about this to write a book on the topic?
Dennis Summer: I've started companies, I've done a lot of consulting over 23 years and as part of that I've picked up a lot of good skills. I've worked with a lot of tremendous business owners, very successful. And throughout my career, I've just been documenting what's really working, what works well. And over 20 years of experience, it kind of came together in one book.
Alex Fees: Dennis, what do you find that’s—can you give me kind of a thumbnail sketch here, what do corporate types and the CEOs generally do wrong?
Dennis Summer: They ask the wrong questions.
Alex Fees: Really.
Dennis Summer: And they're more from a business standpoint, they're good at giving commands “go do this” but they're not good at asking good questions and then listening.
Ales Fees: So, they’re not so listening as much.
Dennis Summer: They’re not so listening and then they’re not listening. They kind of just goes through their head and in one way out the other you got to really sit there and listen to what they're saying to you.
Alex Fees: How am I doing here so far?
Dennis Summer: You're actually pretty good. I'm probably going to give you a book anyway.
Alex Fees: It’s all we deal, I appreciate that I’ll take it. Well Dennis, what about your participation here at COSE, have you been here before?
Dennis Summer: This is a great event. I was here two years ago and I was out of town last year, I couldn’t make it but I came back because you meet a lot of wonderful people here in Cleveland. Small business owners to very large corporations and I learn more here by talking to individuals, I can write a book on that.
Alex Fees: For your second book?
Dennis Summer: Yeah.
Alex Fees: What about that we’ve just begun here this is the first morning at the COSE conference, what do you hope to take away from here at two to three days from now?
Dennis Summer: I'm always up for learning what's going on out there especially in this economy. What are companies facing today and trying to work with them on, what are they going to do differently to grow their sales. And so for me, it’s another learning experience. The economy keeps changing and you have to change your business with it so the more business owners I talk with, the better I do my job.
Alex Fees: What does an economy like this do to the communication’s message of a corporate executive?
Dennis Summer: They learned they need to improve it because in good times money flows in and a lot of times it doesn’t matter what you do you get customers. Times like this, communication skills become even more important because you have to sit there and actually communicate your value to your customer and if you don’t do that you're not going to get the sale.
Alex Fees: I'm guessing that communicating not so effectively is something that people can only afford to do when times are flash.
Dennis Summer: That’s right.
Alex Fees: Yeah. All right good deal. Dennis Summer, thank you for being here.
Dennis Summer: Alright. Thanks for having me.
Alex Fees: Dennis’ with Executive Business Advisers in Ohio. Again this is his book, let’s hold it right up here Dennis, Advisers Secrets How to Become a Top Performer.
I'm Alex Fees on Small Business Television, we are coming to you from COSE 2008, the Council On Smaller Enterprises, small only by name.
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