Alex Fees: In the Dunlop display at SEMA 2008, officials at the tire company are taking brand loyalty to a whole new level.
What’s the most popular design?
Justin McCroy: This is the one with the skull.
Alex Fees: On the right hand corner there.
Justin McCroy: Yeah, a lot of people begun at the how rod tool a little bit but over all the skull apart of about 10 or 12 and always.
Alex Fees: It’s all part of Dunlop’s commitment to SEMA.
Matt Neidert: Dunlop’s had a great on going relationship with SEMA over the past few years. We tried a lot of new intuitive things out here so it communicates to small businesses and showcases are brand. One of the things that’s really worth well for us that we’re continuing to do here this year is a live tattoo.
Alex Fees: North American brand manager Matt Neidert says when it comes to small business owners, Dunlop is where the rubber meets the road.
Matt Neidert: For small businesses, we really like come to SEMA because they gives us the chance to recharge a lot if our dealers that sell a lot of tires and we got to talk to people if you really currently do business with so we have another part of our booth. Our, we have salesman available to talk to keep the people who are interested in selling the lot tires that they don’t currently do so today. So it’s a nice chance for us to get our brand and for the people who are familiar with that as well.
Alex Fees: Okay back to the top, here is how it works. Get a Dunlop tattoo on your body; get a free set of tires. Free tattoo, free tires.
Male: Well, it’s more than just a tire. It’s a scene. It’s racing. It’s a sport. It’s the motor sport. It’s the livelihood and I'm not. This is somewhere I've been for my entire life is in the auto industry in the performance market so to me, that’s a lot more in just you know getting a set of tires. The tires are the bonus. The tattoos are another bonus.
Alex Fees: Dunlop is asking you to where your heart on your sleeve or at least your hot discretely even if your pants lay. In Las Vegas, Alex Fees for sbtv.com.
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